While executing email marketing India campaigns, one can’t afford to take the luxury of assuming the fact that customers would always want to read their mails. Taking permission is an imperative for success.
There are many enterprises that would do anything to have a successful email marketing India campaign that delivers the kind of success one would expect to fulfil business objectives. However, this rarely happens, and more often than not, the entire campaign remains mediocre at best. And this is followed by deep insights into why the campaign did not deliver the kind of results it was expected to. While there can certainly be a plethora of the same, many times, it’s the most basic things that are the most troubling ones. For instance, many marketers don’t give permission seeking the kind of importance it deserves.
It’s obvious that the initial lot of email marketing India activity would have been executed by procuring a list from a source, since there are very few alternatives. However, once the activity is underway, it’s important to realise that permission needs to be sought from the customer for further activities. An industry standard and benchmark for authenticity and ethical practices is the inclusion of an unsubscribe option in the email message. However, in case the organisation is beginning an entirely new campaign that does not have any relation with the former, a wise tactic is to send an email message categorically for asking permission to send mails for the same. As an industry practice, this has not been done extensively; hence, it retains the novelty factor and gives the recipient power to control the content he is receiving.
Also, it’s important to segregate the best customers from the rest, and treat them with special privileges like discount coupons, free e-books, rewards, etc. via email marketing India campaigns. This solidifies the bond between the organisation and the person, resulting in better business prospects in the future. Also, it’s important to keep updating the database, since many email addresses stop being used with the passage of time. Sending mails to these would definitively increase the bounce rate, resulting in the risk of the sender getting blacklisted.
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