Email is an important part of daily correspondence in business. It lends credibility to a company, while providing customers with a distinct address when sending messages regarding the services or products they purchase.
Free email providers such as Gmail and Yahoo are acceptable for personal correspondence with friends and acquaintances. But for business, a professional email address is a primary must-have. Learn more why here.
A professional, trustworthy appearance
Your business email is a very noticeable aspect in your dealings with customers and partners. It is the first thing recipients will want to look at when they open your messages, and the one thing they use to judge whether or not your company’s offer is reliable.
A customised email address is something your customers will expect from you when it comes to professional correspondence.
Branding and recognition
When building your brand, you need a distinctive logo, a name, a website and an email address, among many other things. In short, you need to stand out.
You need to incorporate your name into everything, especially your email address. This will help you build a strong presence and image with your brand.
Easy to remember
Email addresses that use free providers tend to get less distinctive over time, as many people use the same platform. This makes it harder for people to recall your address and send relevant messages when they need to.
A personalised email address is easy to remember as it already contains the name of the business and the name of the contact person – clean and easy. This will help customers remember your company more easily.
Easier organisation by department
Having your own email allows you to separate messages according to department, making for easier organisation in catering to customers’ needs.
It’s also easier for customers to remember such addresses as billing@company.com and suggestions@company.com, enabling them to send their messages according to their specific needs.
Long-term investment
With your own email domain, you can have a long-term investment, renewing when you need to. With such a lifetime appeal, you can use your email for everything you need for an extended period of time. People will be able to contact you with the same address, no matter where you are.
Enhanced security and features
A professional email has higher standards of security and safety than free platforms, with better filtering for spam and better protection against virus and malware. This way, you can protect all sensitive information in your emails and prevent loss of data.
Your email address is a crucial element for business. Make sure not to overlook this aspect and register your own domain email for an optimum professional approach.
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