If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.
You can re-use your old articles by transforming them into another form of promotional tool.
And one way to re-use them is by turning them into an e-mailworkshop. By doing so, you'll be able to offer a new productthat will help you establish your credibility as a businessowner, e-zine publisher or web site owner.
Even though you'll make use of old articles, you won't be offering a re-hash.
Why? Because once you transform your old articles and gatherthem together to form an e-mail workshop, you add a more focused learning dimension to them. For this, you're able tocreate a new and effective marketing tool.
So how do you do it? In a nutshell:
1. Gather all your articles and find a common theme among them. If you've written a number of articles aimed for beginning online business owners, these articles can make up one e-mail workshop. Your e-mail workshop can be a short one (2-4 articles) or a long one (5 or more).
2. When you've identified a common theme, arrange your articles in a way that provides some sort of logic or flowto them.
3. Assign one article as one e-mail module. If you're using 4 articles, your e-mail workshop would consist of 4 modules.
4. Take a good look at each article. Does it look like you can weave the activities within 'lessons' or will it require you to separate the 'lessons' from the 'assignments' -- information first (your re-written article) and then hands-on activities or tests after?
5. Do your articles use the 'you' voice? If not, re-writeas if you're telling your friend a story. Do your articlessound formal? Even though you're 'teaching' something, strive to keep it lighthearted. Be engaging and friendly, but never be too flippant or condescending.
6. Include additional resources at the end of each module. These resources could be online references and researches,and even more intensive lessons.
7. Proofread.
8. Insert your promotional texts in the beginning, middle or end of each module. However, don't overdo this. People whowill request your e-mail workshop are going to see throughyou once they find out that your promotional texts faroutweigh the lessons and valuable instructions in youre-mail workshop. Put value over the content of your e-mailworkshop first and your workshop takers will trust you and believe in your expertise.
9. Put your e-mail workshop on autoresponder and set thetime each module will be sent. You can use free or fee-basedautoresponders.
Before you announce your e-mail workshop, test and re-testit first. When you're certain everything is fine, go aheadand announce it.
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