Just focussing on inside sales outsourcing till the sale is completed is passé. Today’s customer wants a more rigorous follow-up to give his trust to an organisation.
One of the gravest concerns of customers who have been sold a product or service via inside sales outsourcing by an organisation is whether or not they would be delivered what was promised. To ensure that there are no problems in this regard and that the customer continues to trust the organisation providing the product or service, it’s important to ensure proper after sales service. While many might think that this is not the prerogative of the organisation or the agency to which the task has been outsourced, it’s nuances like these that go a long way in building a relationship with clients, something that is of utmost value, and serves as an insurance policy of sorts at times when new business is not coming.
The first follow-up tactic to solidify the stance of inside sales outsourcing is to send a personalised email from a senior person from the organisation, thanking the client for his patronage, so that the relation is established right at the beginning. Next, it’s important to constantly keep in touch with the customer, most likely through email, but ideally through telephonic conversation. This is to give a more personalised effect to the transaction, again instilling confidence in the client.
Following up on inside sales outsourcing initiatives also entails giving gifts on special occasions. However, this must be done with caution, for if one goes a step too far, it might be seen as a sign of submission, possibly stemming from the fact that the product or service rendered has flaws or has been transacted at a higher value. In order to ensure that all these tips are taken care of, one can avail the services of an entity that specialises in activities such as these on behalf of their client, so as to make the most of every opportunity.
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