In the digital age, managing multiple email accounts has become a common practice, especially for those involved in online business. This article delves into the reasons behind this trend, the challenges it presents, and the tools available to streamline the process.
For those engaged in online business, the use of multiple email accounts is often a necessity. This is particularly true for individuals who need to separate their work and personal communications. The need to access work emails from home, and vice versa, is a common scenario.
Internet marketers represent a unique subset of online users who often manage several email accounts. These may include a mix of POP email accounts and web-based email accounts. If you're wondering why one would need multiple email accounts, the answer lies in the nature of online marketing.
As an online marketer with a website, you'll likely submit your site to search engines. However, each submission typically results in a thank-you message from the search engine company, followed by additional emails advertising their clients' products or services. This is because search engines primarily rely on advertising revenue.
New online marketers often face an influx of emails from Free For All (FFA) sites. These sites, which are not beneficial for businesses, often lead to an avalanche of emails due to the autoresponders attached to them. Each submission to an FFA site can result in several follow-up emails, leading to a cluttered inbox.
Even experienced marketers can fall into the trap of believing that certain software packages and websites can submit their URL to hundreds of thousands of search engines. This is a common misrepresentation in the URL submission industry. According to Search Engine Guide, there are only 3,681 engines in their directory. Many of these are specialized search engines that won't list every type of site.
When a company claims to submit your URL to hundreds of thousands of search engines, they're likely submitting your URL primarily to FFA sites. These sites are not search engines, but rather lists of links on a single page. As new links are added, old ones are dropped.
Understanding the nature of URL submissions highlights the value of having at least one junk email account for URL submission thank-you emails and emails from FFA site owners. This prevents your primary email account from being cluttered with unnecessary emails.
There are numerous other reasons why a marketer might use more than one email account. For instance, if you're using an ezine or newsletter to engage your potential customer base, you might want a separate email address for your publications. This helps keep your business organized.
Another reason is the widespread use of email harvesting software by spammers. Any email address used to submit a classified ad posting, a newsgroup discussion posting, or used on a website is a potential target for this software.
While there are benefits to using multiple email accounts, there are also downsides. The biggest challenge is the time required to monitor several email accounts. However, tools like ePrompter can help manage multiple email accounts by checking emails from your POP accounts and most of your web-based email accounts simultaneously. This tool can run in the background, keeping you updated on the number of emails in your various accounts, and allowing you to read and delete emails directly from your mail server.
