Strategic Email Marketing Tips That Work

An email address has taken the importance of a person’s online entity, so to speak. It’s a point of contact for the customer, speaking from the point of view of the business. Hence, it is only obvious that an exponentially large number of organisations are continuing to indulge in strategic email marketing initiatives with hopes to enhance their revenues. However, there are many aspects that go into the making of a successful campaign. Implementing any or all of these will result in different levels of success.

·         To begin with, it’s important to make the newsletter or ‘update email’ extremely to subscribe, so that customers can opt in to the list.

·         The subject line holds more importance than one can imagine. More often than not, marketers think of the subject line as just a gateway, giving more emphasis to the mailer. However, that is not the best thought process as far as strategic email marketing is concerned. Subject lines are, more often than not, the deciding factor with regards to whether or not the customer will open the mail.

·         Similar to the subject line, the sender name also holds paramount importance. The most respected brands across the world use a very simplistic sender name which explicitly states that the mail comes from an authentic source. For instance, Apple generally uses ‘admin@apple.com’ as the sender name.

·         Abbreviations and slang are a strict no-no. One certainly wants to be seen many notches above the spam mails that come with dubious subject lines like ‘make money fast’. Mails with symbols like ‘$$$’ in the subject line can’t even make it to the inbox, thanks to the notoriously vigilant spam filters.

These are just some of the strategic email marketing tips that can work spectacularly well for organisations, irrespective of the domain they are operating in. And the best part is, there’s no need to invest extra money for implementing the same!