The Importance of Spam Checking

Are you an email marketer? If so, your biggest concerns are probably building a big “opt in” base as well as an outstanding email marketing campaign to bring in sales. However, have you ever wondered whether or not your emails are arriving to their destination? Or, have subscribers commented to you that they never receive their newsletter or other correspondence? If so, you need to sit up and take notice because your email marketing  efforts may be being sabotaged by ISPs and email platforms that are identifying your emails as spam. Of course, if your subscribers have opted in you aren’t sending spam, but never the less today more ISPs and email platforms are taking over the reins and simply not allowing certain types of emails to be delivered to the inboxes of subscribers. This may be unfortunate and unfair, but that’s the way the game is being played. In order to fight back it is important for email marketers to use all the ammunition they have. In this case, using a spam checker is usually enough to help you identify if your email might be identified as spam and help you change it to a more acceptable format or wording.

Remember, if you don’t take the time to check your email correspondence with a spam checker there is a high likelihood it will never be delivered to its recipient. Luckily, spam checkers are pretty fast and can give you a detailed report of your content quickly. This allows you to see how your content “grades” and if you need to make significant changes or not. It is likely that the first few newsletters or emails will need to be edited significantly. However, once you are able to identify what is spam and what isn’t you shouldn’t have too big of a problem formatting future content in a way that won’t “trigger” any of the supposed spam checkpoints on various ISPs.

Not only will spam checkers help you become more efficient writing your newsletter and the like in the future, but they will also save you time and frustration trying to figure out where your email marketing campaign is going wrong. In many cases it may not be going wrong but rather not being delivered. That’s why spam checkers are of such importance and why everyone should run their content through a spam checker before ever attempting to email it.