Why Businesses Choose Single Page Checkout

A single page checkout means a customer can purchase an item using one page checkout only. It is different and a lot better than the old checkout system that has so many pages to go to first before the actual payment is received. Online ecommerce sites utilizing this feature can generate more sales. It is quite functional and user friendly. No need to look into long checkout processes because it has everything necessary for a payment transaction in just a single page.

As mentioned, the single page checkout has very simple set up. In the checkout page, you will find all the information needed to be filled out for the transaction to go through- billing information, shipping information, shipping method and the total amount that needs to be paid. So the only thing a customer needs to do is put in all the required information and that’s about it. The simplest thing ever made for e-commerce!

The single page checkout actually has many advantages. For one, single page checkouts are fast. Customers only need to type in their information such as their name, address and credit or debit card number. There is no need to click on so many things before the payment process is done. Next, it is convenient. If they are repeat customers, their information are already stored somewhere and they will not have to go through the hassle of filling out information again. Once the software detects that you are the same person, it will automatically find your information in its storage system. Lastly, it guarantees better conversion rates. In the traditional online checkout, it takes about 3-4 pages before the customer can actually buy the product. This is obviously giving the customers more reason to think whether they should really buy the product or not. Studies show that half of the customers waiting for the payment to go through change their mind and as a result, it is a loss of sales. With a single page checkout, people are not given time to change their minds so you get more sales coming your way.

There are still some that argue about the efficiency of a single page checkout. Many would say that it does not really reduce the time spent on the transaction because you have to input the same number of information anyway. While this may be true, it is still correct to say that with a single page checkout, there is lesser amount of clicks to be made and definitely, you get better sales and inventory. It may take some time for people to get used to the single page checkout but once they do, they will realize that it is simply a lot better than the steps checkout.

With single page checkout, you are assured of a better experience for your customers. There is no need for them to wait for long before their payment has been processed. Customer satisfaction is significantly increased and with that, you will be sure to find and retain more customers.