When you want to use email marketing to your advantage you will need to have plenty of email addresses of potential customers. However, this is not something that you can take care of by buying lists of harvested email addresses or just spamming people.
Subscriber Boxes
On your website it is a good idea to include a subscriber box where those visiting your site may sign up for deals, discounts, newsletters, and the like that your website might send out. Make signing up on the website seem to be something that will be worth their while and you will have lots of visitors provide you with their email addresses.
Pop Up Boxes
Many people have websites, but they lose the opportunity to ask visitors for their email addresses simply because they don't take advantage of everything available to them. For example, you could add a pop up box to your website so that as soon as someone visits your site they will be offered a free newsletter or ebook, or something else worthwhile, simply for signing up. People can close the pop up box easily, but they can also add their email address and you will receive lots of contact information this way. You could also add the pop up box to appear when someone tries to leave your site. Either method might work for you so give them a try.
Contests
People love contests and the opportunity to win anything is enough to get many people to sign up with their email address. If you sponsor a contest then you have a better chance of getting lots of email addresses that are legally yours to use. Not to mention, you are more likely to receive valid email addresses because in order to win the individual must provide a current and valid email address so they may be contacted should they win the contest. This is a wonderful method to receive email addresses and it is quite popular.
Freebies
Another way to receive email addresses is to offer freebies simply for signing up. Provide free newsletters, eBooks, discounts, or anything else you can think of that will make people want to sign up and receive them. It's worth your while to offer freebies to those who sign up because it means you will receive a valid email address that belongs to someone interested in your products!
Give these methods a try and you will likely find that they work quite well for you. There are many other methods you may want to use so create a plan that works for you and try various methods until you find the one that works best for you.
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