Why Do Opt In Email Marketing Services Fare Better?

 Emails are increasingly being exploited as a medium to reach out to the target audience by organisations of all shapes and sizes, across geographic locations and industry verticals. And the reason the word ‘exploited’ has been used in this context is that a majority of the initiatives do not utilise opt-in email marketing services in their campaigns. This results in the recipient’s inbox being flooded with mails that he/she has not subscribed to, in most of the cases. And this is just assuming that the email messages make it to the inbox, because the latest parameters of spam filtering are extremely strict, and pose several challenges for an email message sent from an unknown domain to be delivered in the inbox.

This is another reason why opt-in email marketing services are the right way to approach brand promotion via email marketing. If too many emails land in the spam folder, then not only do the open and click through rates suffer, but even the brand equity of the sender suffers a considerable loss, which the organisation might not be able to recover. However, if the recipient has opted to receive the mailers from a particular domain, the road to better business instantly opens, since delivery to the inbox is guaranteed.

However, while going for an opt-in email marketing service is certainly a great business idea, the same must not be overused by sending emails on a daily basis when they are not relevant. The content and frequency need to be in sync with the needs of the recipient. In case an organisation does not have the necessary expertise to get the job done according to these guidelines, it’s best to outsource the same to an agency - a small investment that will bear fantastic results in the times to come.