Promoting your film effectively can be the difference between it being a sleeper hit or a forgotten project. This article delves into ten powerful techniques to ensure your film gets the attention it deserves. From leveraging social media trends to creating engaging websites, these strategies will help you reach a wider audience and potentially attract major Hollywood players.
Completing a film, whether it's a short or a feature, is a monumental achievement. However, the real challenge begins with promoting it. The traditional route of film festivals is saturated, with thousands of films vying for attention. Even a film with a powerful message can go unnoticed without effective marketing. For instance, "Star Wars" might have been a sleeper hit without its groundbreaking promotional strategies.
When I started my journey as a filmmaker, I quickly realized the importance of marketing. I founded iTiger Media to offer my services in building websites and marketing films for major studios. Through this experience, I learned invaluable techniques that I now want to share with you.
Before writing your script, consider the subjects currently trending on social media. Utilizing trending topics can attract a built-in audience. However, ensure these topics align with your story and artistic vision. For example, the film "Bird Box" gained massive attention by tapping into the viral "Bird Box Challenge" on social media.
Your film's website should reflect its themes and engage your audience. For instance, for my short film "War is a Bitch," we created an interactive war game to attract and retain viewers. Avoid basic websites; instead, offer interactive and engaging content.
Create memes with your film's website URL superimposed on them. Interesting film stills turned into viral memes can significantly increase your following. Memes are a powerful tool, as evidenced by the success of films like "The Room," which gained cult status through meme culture.
Once you have a movie poster, create individual posters for each main character. Add intriguing captions to provide more insight into the characters and their backstories. This technique can generate more interest in your film.
Create pages on Twitter, Instagram, and Facebook. Invite influential figures to like and follow your film. Include a link back to your website for additional information. Social media is a powerful tool; for instance, "Deadpool" used social media to create buzz and engage with fans, contributing to its box office success.
Join relevant Facebook groups and periodically share your poster, artwork, and trailer. Schedule your posts strategically to avoid spamming. Being a regular contributor will help you remain credible while generating publicity.
Purchase Facebook ads to promote your film. These ads are cost-effective and can be targeted to specific demographics, bringing enormous attention to your film. According to Statista, Facebook had 2.91 billion monthly active users as of Q4 2021, making it a valuable platform for promotion.
Create a press release at each production milestone and distribute it to news outlets. While major media outlets may not always run your press releases, consistency is key. Share the story of your film's origins and its significance to your life. Inspirational stories resonate with audiences.
Upload your film to YouTube, Vimeo, and other popular video sites. Include URLs to your film's website and social media pages. Post short clips of the best scenes on Instagram to generate interest and potential virality.
Create 5x7 postcards and business cards and hand them out at every opportunity. Present an interesting, thematic business card to everyone you meet. Active networking is crucial for generating publicity and forming industry relationships.
Include your film's URL and tagline in your email signature. You send thousands of emails each year, and each one is an advertising opportunity. Imagine every recipient clicking the URL and learning about your film.
These techniques are just a few of the powerful strategies to promote your film. As a master marketer, I have studied and tested various techniques, from NLP selling skills to subliminal/hypnotic methods. It's crucial to find the right technique for your film. Lack of attention to marketing during the writing process cripples many filmmakers. Build your audience from the film's inception to ensure a successful launch. Good luck!
For more techniques, subscribe to my YouTube Channel.
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