African Figure Fashion Show Set for July

A Night to Remember

The African Figure Fashion Show, scheduled for Friday, July 17, is set to be a landmark event for the corporate world and various societal sectors. The night will be filled with music, comedy, dance, and fashion, creating a vibrant atmosphere that showcases the richness of African culture.

Promoting African Fashion

SDV Global, in partnership with Okletey Fashion Design and Exotic Modeling Agency, is organizing this fashion show to promote African fashion and provide a distinct lifestyle for Africans and the African diaspora. The event aims to highlight the uniqueness and versatility of African designs, making them suitable for all occasions.

Expanding African Fashion Globally

Mr. Selassie Nyadzi, Director of SDV Global, announced at a press conference that the show would be replicated in all regional capitals. This initiative aims to generate interest in African designs across the globe, positioning Ghana as a premier destination for African fashion.

Showcasing African Designs

Designers will present a variety of African fashion styles, creating a platform to extend African designs to the international market. This initiative aims to make Ghana a top destination for African fashion, showcasing authentic styles suitable for all occasions.

Corporate Fashion Plan

Mr. Nyadzi revealed that the organizers would introduce a fashion plan to help corporate executives and the business community select their wardrobe designs. This plan allows business executives and other personnel to be dressed by designers over a period, depending on their preferences. They can choose the number of months they want to receive exclusive African designs for all occasions.

Embracing African Designs

Mr. Nyadzi emphasized the importance of embracing African designs and adhering to the cultural and traditional values of our communities to promote the necessary change. He called on the government, corporate bodies, and organizations to support this initiative to create more jobs and promote African culture and values.

Championing African Cultural Values

Mr. Moses Okletey, CEO of Okletey Fashion Design, stressed the need for Ghanaians to champion the promotion of African cultural values and identity. The fashion show aims to encourage the public to appreciate and patronize African fashion in Ghana and across the African continent.

Supporting Local Textile Companies

Mr. Okletey also urged local textile companies to reconsider their pricing to make their products more affordable for all Ghanaians. This move would enable them to produce at reasonable prices, meeting the financial capabilities of the general public.

Opportunity for Young Designers

Ms. Vida Abena Yeboah, CEO of VIDOL Sleek Ware, highlighted that the show provides an opportunity for young designers to showcase their talents. She encouraged them to take full advantage of this platform to advance their careers.

Interesting Stats

• The global fashion industry is valued at approximately $2.5 trillion, with African fashion contributing a growing share (Source: McKinsey & Company).
• The African fashion industry is projected to grow by 15% annually, driven by increasing interest in unique and authentic designs (Source: African Development Bank).
• Ghana's textile and apparel industry employs over 25,000 people, contributing significantly to the country's economy (Source: Ghana Investment Promotion Centre).

Conclusion

The African Figure Fashion Show is more than just an event; it's a movement to celebrate and promote African fashion on a global scale. By supporting this initiative, we can create more jobs, promote African culture, and position Ghana as a leading destination for African fashion.

For more information on the global fashion industry, visit McKinsey & Company and African Development Bank.

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