Blockbuster Movie Pass Shines in Dish Network's October 2011 Promotion

May 16
18:49

2024

Sammy O'Neil

Sammy O'Neil

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Summary: Dish Network's October 2011 promotion introduces the Blockbuster Movie Pass, offering subscribers a comprehensive entertainment package that includes streaming capabilities, DVD rentals, and premium channels. This new service is available for free for three months with the America's Top 120 package or higher, providing a competitive edge over rivals like Netflix and Redbox.

Introduction to Blockbuster Movie Pass

Dish Network has recently launched the Blockbuster Movie Pass,Blockbuster Movie Pass Shines in Dish Network's October 2011 Promotion Articles a service designed to enhance the convenience of accessing movies and TV shows. This new offering includes streaming capabilities for internet-ready TVs, PCs, and mobile devices. As part of their October 2011 promotion, Dish Network is providing this service free for three months to subscribers of their America's Top 120 package or higher.

The Acquisition of Blockbuster

Dish Network's acquisition of Blockbuster was a strategic move to add value to their programming options. By integrating Blockbuster's extensive library and services, Dish Network aims to provide subscribers with a comprehensive entertainment experience. The Blockbuster Movie Pass is the latest addition to their offerings, showcasing the benefits of this acquisition.

Features of Blockbuster Movie Pass

Extensive Library

Subscribers to the Blockbuster Movie Pass gain access to an extensive library of over 100,000 DVDs, including top-rated box office hits, popular console games, and acclaimed TV shows. This vast collection sets Blockbuster apart from competitors like Netflix and Redbox.

Streaming Capabilities

The Blockbuster Movie Pass allows users to stream on-demand movies directly to their internet-ready TVs, PCs, and mobile devices. With the increasing use of smartphones and tablets, this feature is particularly appealing to mobile users who consume media on the go.

DVD by Mail and In-Store Exchanges

For those who prefer physical media, the Blockbuster Movie Pass includes a DVD by mail service. Subscribers can also exchange their DVDs at local Blockbuster stores, saving on postage and enjoying the convenience of immediate access to new titles.

Premium Channels

In addition to the extensive library and streaming capabilities, the Blockbuster Movie Pass includes 20 premium channels, with 16 available in HD and 4 in SD. This added value enhances the overall entertainment experience for subscribers.

Competitive Advantages

Quantity of Titles

Blockbuster's library of over 100,000 titles is unmatched in the industry, providing a significant advantage over competitors like Netflix and Redbox. This extensive collection ensures that subscribers have access to a wide variety of content.

Early Releases

Blockbuster's long-standing relationships with movie studios allow them to release new movies earlier than competitors. This means subscribers can enjoy the latest releases without waiting.

No Additional Charges for Blu-Ray

Unlike Redbox, Blockbuster does not charge extra for Blu-Ray movies. This cost-saving feature is a significant benefit for subscribers who prefer high-definition content.

Promotion Details

As part of the October 2011 promotion, Dish Network is offering three months of the Blockbuster Movie Pass for free with the America's Top 120 package or higher. Subscribers who opt for the America's Top 200 package or higher will receive 12 months of the Movie Pass at no additional cost.

Conclusion

The Blockbuster Movie Pass, introduced as part of Dish Network's October 2011 promotion, offers a comprehensive entertainment package that includes streaming, DVD rentals, and premium channels. With its extensive library, early releases, and cost-saving features, the Blockbuster Movie Pass provides a competitive edge over rivals like Netflix and Redbox. This promotion is an excellent opportunity for subscribers to experience the full range of benefits offered by Dish Network and Blockbuster.

Interesting Stats

  • Streaming Growth: By 2011, streaming video accounted for 29% of all internet traffic in North America, highlighting the growing demand for streaming services (source: Sandvine).
  • Mobile Usage: In 2011, 35% of American adults owned a smartphone, a significant increase from 21% in 2010, indicating the rising importance of mobile-friendly services (source: Pew Research Center).
  • DVD Rentals: Despite the rise of streaming, DVD rentals remained popular in 2011, with 62% of American households still renting DVDs (source: NPD Group).

By leveraging these trends, Dish Network's Blockbuster Movie Pass aims to meet the evolving needs of consumers and provide a superior entertainment experience.