The PlayStation 3 (PS3) is still in production, but discussions about the PlayStation 4 (PS4) are already heating up. According to Kaz Hirai, the head of Sony Computer Entertainment America, the PS3 is expected to have a 10-year lifecycle. This means it will be several years before we start discussing the next generation of PlayStation consoles.
Kaz Hirai has emphasized that Sony envisions a 10-year lifecycle for its gaming consoles. This strategy was successfully implemented with the original PlayStation and the PlayStation 2. Hirai stated, "We look at our products having a 10-year life cycle, which we've proven with the PlayStation. Therefore, the PlayStation 3 is going to be a console that's going to be with you again for 10 years. We're not going to ask the consumers to suddenly buy another PlayStation console in five years' time and basically have their investment go by the wayside."
For consumers in the UK and Europe, the PS3's price tag of £425 for the 60GB version has been a point of contention. Given this significant investment, it's understandable that consumers expect the console to remain relevant for a considerable period. The promise of a 10-year lifecycle is a reassuring factor for many.
Sony's commitment to a 10-year lifecycle for its consoles is not just a marketing strategy; it's a reflection of the company's dedication to providing long-term value to its customers. The original PlayStation, released in 1994, continued to receive support and new game releases well into the early 2000s. Similarly, the PlayStation 2, launched in 2000, remained in production until 2013, making it one of the longest-supported gaming consoles in history.
As we look forward to the next generation of gaming consoles, it's essential to consider the technological advancements that will shape the future of gaming. The PS4, expected to launch in 2016, will likely feature significant improvements in graphics, processing power, and online capabilities.
While the PS3 continues to be a popular and relevant gaming console, the anticipation for the PS4 is already building. With Sony's commitment to a 10-year lifecycle for its consoles, consumers can expect the PS3 to remain a valuable investment for years to come. As we look forward to the next generation of PlayStation consoles, it's clear that the future of gaming is bright.
For more information on the history and future of PlayStation consoles, check out Sony's official website.
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