Celebrating Navratri with Bollywood Divas: A Grand Festivity by BIG FM

Summary

BIG FM is gearing up for a grand Navratri celebration with the theme '9 Devis of Navratri,' focusing on the strength and spirit of women. The event will feature leading Bollywood actresses like Kareena Kapoor, Priyanka Chopra, and Katrina Kaif, who will share their favorite Navratri songs, movies, and fashion statements. Additionally, nine lucky girls will be selected to represent the fight against social evils. The celebration will span 29 Hindi-speaking markets, aiming to connect with listeners and spread a powerful message.

The Grand Celebration

The Theme: 9 Devis of Navratri

Navratri, a festival celebrated in honor of Goddess Durga, is a time of joy, devotion, and cultural activities. This year, BIG FM has chosen the theme '9 Devis of Navratri' to highlight the strength and spirit of women. The celebration will be divided into two main tracks:

1. 9 Devis of Bollywood: This segment will feature leading Bollywood actresses such as Kareena Kapoor, Priyanka Chopra, Katrina Kaif, Kajol, Vidya Balan, Aishwarya Rai, Anushka Sharma, Deepika Padukone, and Sonakshi Sinha. These divas will share their favorite Navratri songs, movies, fashion statements, and what the festival means to them.

2. 9 Devis of BIG FM: In this segment, nine lucky girls will be selected through on-air contests. These girls will be treated like divas for nine days, receiving pampering and special treatment. More importantly, they will represent the face of women who are fighting against social evils prevalent in society.

Soumen Ghosh Choudhary's Vision

Soumen Ghosh Choudhary, Business Head of BIG FM, emphasized the significance of Navratri and the opportunity it presents to connect with listeners. He stated, "The festival of Navratri has fervent following across the country with a large number of people observing the nine auspicious days and offering prayers. It enjoys deep-rooted faith nationwide and each year witnesses a feverish fervor in the celebrations. It is an excellent opportunity for us to connect with our listeners and simultaneously, through the celebrations, spread the message of fighting the evils that plague society and impact our women every day."

Bollywood's Contribution to Navratri

Star-Studded Cameos in 'Jaane Kahan Se Aayi Hai'

Writer-director Milap Zaveri's film 'Jaane Kahan Se Aayi Hai' will feature cameo appearances by Bollywood's leading ladies, including Deepika Padukone, Katrina Kaif, Priyanka Chopra, Anushka Sharma, and Vidya Balan. These cameos are expected to enhance the film's commercial value and attract audiences to theaters.

Milap Zaveri shared, "The stars making special appearances have been absolutely wonderful. Akshay Kumar insisted on seeing a part of the film before doing his cameo. Sajid Khan left the shooting of his 'Housefull' and drove down to our location. Karan Johar actually agreed to be snubbed by Ruslaan Mumtaz! Farah Khan has a full-fledged role as a film director. But the biggest sport so far seems to be Boman Irani who shot for just the trailer of 'Jaane Kahan Se Aayi Hai'."

The Impact of Celebrity Endorsements

Celebrity endorsements have a significant impact on the success of films and events. According to a study by Nielsen, 64% of consumers are more likely to purchase a product endorsed by a celebrity they admire. This trend is evident in the film industry, where star-studded cameos can boost a film's appeal and box office performance.

The Fight Against Social Evils

Empowering Women Through Navratri

The '9 Devis of BIG FM' initiative aims to empower women and raise awareness about social issues affecting them. The selected girls will represent the face of women who are fighting against social evils such as gender discrimination, domestic violence, and harassment. This initiative aligns with the broader goal of promoting gender equality and women's rights.

The Role of Media in Social Change

Media plays a crucial role in shaping public opinion and driving social change. By highlighting the strength and resilience of women during Navratri, BIG FM aims to inspire listeners and encourage them to support the fight against social evils. According to a report by UN Women, media representation of women can significantly influence societal attitudes and behaviors towards gender equality.

Conclusion

BIG FM's Navratri celebration, with its focus on the '9 Devis of Navratri,' promises to be a grand event that honors the strength and spirit of women. By featuring leading Bollywood actresses and empowering nine lucky girls, the initiative aims to connect with listeners and spread a powerful message against social evils. As the festival approaches, the excitement and anticipation continue to build, making this Navratri a celebration to remember.

Sources:

1. Nielsen
2. UN Women