Television premieres have become a battleground for channels vying for viewer attention. While some channels rely on repetitive schedules, others employ innovative marketing strategies to keep audiences engaged. This article delves into the tactics used by TV channels to promote movie premieres, the challenges they face, and the impact on their viewership.
Which movie is making its World Television Premiere this weekend? Many viewers are tired of seeing the same films like Agneepath on Zee Cinema, Wednesday on UTV Movies, or Robot on Sony Max. The repetitive schedules often push fans to switch channels in search of fresh content, unless it's a classic like 3 Idiots or Dilwale Dulhania Le Jayenge (DDLJ).
The choice of films being telecasted significantly affects viewership. Movies like Once Upon A Time in Mumbaai Again and Zanjeer, which bombed at the box office, often backfire for channels unless there are no better options available. On the other hand, popular shows like Bigg Boss 7 with Salman Khan or Mahabharat on a Sunday evening attract more viewers, indicating a lack of good film options on weekends.
Channels need to introduce new films to improve their TRPs (Television Rating Points). They should also shuffle their schedules to include a mix of good films rather than frequently repeating the same ones. Failure to adapt to this strategy could result in a decline in viewership, similar to what happened with Channel V and MTV. Both channels shifted their focus from music to youth-centric shows after realizing that repetitive film schedules were not working.
Despite the challenges, some channels manage to sell both old and new releases effectively through modern promotional tactics. Social media, mobile marketing, and various contests ensure that even films telecasted multiple times still attract an audience.
Channels like Sony Max, Movies OK, COLORS, and Zee Cinema frequently use social media platforms like Facebook and Twitter to engage viewers. Contests often begin a few hours before the movie is broadcasted, setting the excitement and mood. Prizes such as film posters, DVDs, merchandise, and even dates with the lead star cast are used to entice viewers.
Mobile marketing has also become a crucial tool. Channels send out SMS alerts and notifications about upcoming premieres, ensuring that viewers are aware and tuned in. This strategy has proven effective in maintaining viewer interest and boosting TRPs.
With limited promotional techniques and a lack of innovation, it will be interesting to see how movie channels adapt to retain their viewers. The key lies in balancing the introduction of new films with the strategic repetition of popular ones, coupled with engaging marketing tactics.
Television premieres are a crucial aspect of a channel's strategy to attract and retain viewers. While repetitive schedules can drive audiences away, innovative marketing strategies can make even the most frequently telecasted films appealing. As the landscape of television continues to evolve, channels must adapt and innovate to stay relevant and keep their audiences engaged.
This article provides a comprehensive look at the strategies used by TV channels to promote movie premieres, the challenges they face, and the impact on their viewership. By incorporating innovative marketing tactics and balancing new and popular films, channels can maintain and even grow their audience base.
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