When my partner had our first baby twenty years ago all of our friends thought we were quite mad to use reusable baby nappies. Back then disposable nappies were the latest craze and because of their convenience were considered by many as the only baby nappies to use. Reusable nappies had a very old fashioned image and not something young parents should be seen using. People considered us to be somewhat different to want to use reusable baby nappies, but our response was that cloth nappies had been in use for a considerable number of years before the disposable variety came along; so, we pondered, how can reusable ones be different?
Header Tags and Search Engine Optimisation
Header Tags, as you may guess are used to differentiate the subject matter on a specific webpage and allow you to structure your page in an orderly manner. These headers are known as HTML header tags, heading tags and search engine optimisation (SEO) header tags. The most important header tag is the H1 tag and the least important is the H6.Maintain a Consistent Presence with Search Engine Optimisation
Many times, when I am browsing search engine optimisation forums, I come across posts that are similar to the following: I just cannot get my chosen keywords to rank in Google, no matter how hard I try or whatever I do. What have I done to upset them? Or, alternatively: I was ranking in Google, and then suddenly my rankings dropped like a stone. Why is this?Basic Website SEO Guide for Freelancers
Have you noticed how many freelancer projects are advertised for copywriters with website SEO experience on job boards lately? I have, and they are certainly increasing. Have you scratched your head and wondered what on earth that means? If so, I hope this article goes some way to explaining just what website SEO is and how freelancers can adapt to tap into this rich vein of job opportunities.