Baby Phat by Kimora Lee Simmons has become the the world's premiere female urban hip-hop clothing brand.
In the past decade,
Baby Phat by Kimora Lee Simmons has single-handedly become the the world's premiere female urban hip-hop clothing brand. Imagine, it all started with a simple tiny tee. These now infamous tiny tees were worn at a Phat Farm runway show as promotional tools which caught the eye of celebrities, supermodels, and fashionistas alike. A star was born. This new, urban fashion brand was set to shoot right into the stratosphere.
Baby Phat Beginnings
Baby Phat officially began as a sportswear collection. Naturally, Kimora was to transform this budding brand into an American clothing icon. Her daunting task was to merge hip-hop apparel and high-end fashion. Needless to say, she pulled it off flawlessly. Kimora's experience as a top fashion model and her relationship with Phat Farm founder, Russell Simmons, helped catapult Baby Phat to the forefront of urban fashion.
The Fab Lane
Undoubtedly, Kimora's personal style greatly influenced the Baby Phat brand. The collection has been featured in Bazaar, Seventeen, Star, Vibe, and many other widely circulated magazines. The variety of publications featuring the collection speaks to the crossover appeal of Baby Phat. Celebrities known to have to donned this chic, urban apparel include Paula Abdul, Britney Spears, and Alicia Keys.
Fashion Model To Fashion Mogul
Kimora Lee, a St. Louis native, was an established model by the age of 13. Early on it seemed Kimora was destined to live the life she now leads. During the 90s, the pinnacle of the supermodel era, Kimora Lee was the fresh face on international runways. By age 16, she had modeled for world-renowned designers Giorgio Armani, Yves St. Laurent, Gianfranco Ferre, Givenchy, Fendi, and Richard Tyler. Her experiences as an elite fashion runway model prepared her for the challenges of running a fashion empire. To her credit, Kimora is a mother, TV personality, businesswoman, and still remains a frequent runway staple.
Worldwide Recognition
Baby Phat's sleek feline logo is recognized internationally and is synonymous with style, poise, hip, and quality. The denim collection is always fun, sassy, glamorous, and feminine. Baby Phat has since branched off to include leather, outerwear, handbags, shoes, lingerie, jewelry, eyewear, and even two limited edition Motorola mobile phones. Even as competition stiffens in womens apparel, Baby Phat reigns supreme in taking upscale, urban fashion to the next level.
