I've tried dozens of these lists, enough to know that they're not all the same or as good as the next, so here are my 3 signs of a winning penny stock list.
Millions of traders around the world rely on a stock or penny stock list or newsletter because they perform all of the analytical work, leaving you with the knowledge of what to invest in and even set your stop loss at. The hand-holding programs enable first time and non experienced traders to make the kind of money in this market that they want.
Money Back Guarantee - If the owner of the penny stock list doesn't stand behind it enough to offer a full money back guarantee, this should raise some warning flags right off the bat. The most reputable and successful publishers stand by their programs and lists enough to encourage you to try them for trial. Using the money back guarantee as collateral. I began done this with dozens of different programs and have found that if all else fails, you can do no better than trying some of the pics first hand where least following the performances along in the market without actually investing.
Website - The website behind a stock picker can tell you a great deal about that penny stock list. Obviously this isn't a catchall, but you can generally get a good idea by the professionalism and how much time and money they put into their site. You can also look for customer support to see what sort of support they offer whether it be phone or e-mail or none at all. If it's e-mail, you might consider sending them a preliminary test e-mail in which you express your interest in their product to gauge their response time accordingly. You'd be surprised at the number of fly-by-night companies who won't even return your e-mails.
Penny Stock Specific - One critical thing which I haven't mentioned which you should look for is that the penny stock list you go with limits its scope to penny stocks, but never both. Cheaper stocks carry a great deal of more volatility with them than greater priced stocks, and my experience has always been the programs which try to juggle picks in both end up lacking in both areas.
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If you don't have the experience to devote towards it, you should consider using a stock program to handle your analytical work for you.