Catering Services in the Lead-Up to London 2012

May 20
12:04

2024

Sara Allom

Sara Allom

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

As a corporate entity, investing in top-tier catering services can significantly elevate the experience you offer your clients. With the London 2012 Olympics on the horizon, the corporate catering industry is presented with unprecedented opportunities and challenges. This article delves into the evolving landscape of corporate catering, highlighting the importance of innovation, efficiency, and exceptional service.

The Evolution of Corporate Catering

Corporate catering has come a long way,Catering Services in the Lead-Up to London 2012 Articles with clients now expecting more from every event they attend. The London 2012 Olympics, set to be the UK's largest sporting event, has raised the stakes even higher. With just a year to go, corporate caterers are under immense pressure to deliver creative and logistically sound solutions.

The Demand for Excellence

The influx of global corporate leaders to London next summer will bring with it high expectations for food, wine, service, and overall catering concepts. Simple sandwiches won't suffice; clients will be looking for freshly prepared delicacies, world cuisine stalls, and chic five-course banquets. The demand for excellence is at an all-time high.

Catering to Diverse Tastes

Corporate caterers are focusing on a range of offerings, from quintessential British products to the finest sushi-grade fish and Italian antipasti. The best caterers will provide everything from a delicious toasted sandwich for a client's driver to stunning seafood ice bars in designer marquees. The finest vintage port, incredible caviars, fresh oysters, and rare cuts of Kobe beef are all within reach for those who can afford it.

Leading Corporate Caterers

Top-tier corporate event catering companies like Rocket, Alison Price, and "rhubarb" are setting the standard for 2012. These companies are known for making every event a theatrical production, complete with the best glasses and china, professional uniformed staff, and top-notch lighting and entertainment.

The Importance of Detail

For corporate events during the Olympic period, attention to detail is crucial. Using a high-end catering company ensures that your business strikes the right notes. Perfectionism and professionalism are key to impressing clients and reflecting your company's image and reputation.

The Impact of Memorable Events

A truly memorable corporate event, set against the backdrop of the world's best sporting event, can make or break significant international business deals. Exceptional catering is a critical component of this success.

Interesting Statistics

  • The London 2012 Olympics were expected to attract over 10,500 athletes from 204 countries, making it one of the largest sporting events in history (source).
  • The catering industry in the UK was projected to grow by 2.5% annually leading up to the Olympics, driven by increased demand for high-quality services (source).
  • During the Olympics, it was estimated that over 14 million meals would be served to athletes, staff, and spectators (source).

Conclusion

As the London 2012 Olympics approach, the corporate catering industry faces both opportunities and challenges. By investing in top-tier catering services, corporate companies can ensure that their events are memorable and impactful. The demand for excellence, attention to detail, and the ability to cater to diverse tastes are all critical components of success in this evolving landscape.

For more information on the London 2012 Olympics and its impact on various industries, visit the official Olympic website and BBC News.