Are you starting a new business marketing and selling spirulina-based health supplements? If you want to win against the competition, you need to build a valuable brand. Here are three essential things that will differentiate your spirulina supplement brand from others.
In 2019, research firms valued the global market for spirulina products at $393.6 million. And, with the projected CAGR of 10.5% from 2020 to 2027, it makes sense to invest in selling spirulina products.
The rise in green food supplements such as spirulina is partly due to the recent pandemic. Globally, the mindset of consumers is changing. People are now looking for natural and eco-friendly green food supplements that can provide them with incredible benefits. Spirulina is a powerhouse of nutrients such as protein, vitamins (B1, B2, and B3), copper, iron, magnesium, potassium, and manganese. It has potent antioxidant and anti-inflammatory properties as well.
If you sell spirulina health supplements (powders, capsules, and tablets), you have made the smart choice! If you want to make your business even more lucrative, here are three essential things that need your attention.
1. Never ignore Product Quality
With the growing demand for spirulina-based health supplements, many spurious products have flooded the market. It is for the same reason people have started doubting the efficacy of spirulina products.
If your product quality is the best in the market, your customers will be compelled to make the purchase, and business sales will grow phenomenally. And, that is why; you need a trusted contract manufacturer who can ensure product quality every time. Choose products made from 100% natural spirulina powder without artificial colors and additives. Work with an ISO-certified, FSSAI-compliant, and India Organic-certified manufacturer who can commit to product integrity.
2. Good Packaging is a Differentiating Factor
When selling a health supplement, your packaging should be such that it should not degrade product integrity. If the packaging is not precise, you may end up losing repeat customers. To stand out in the crowd, invest in outstanding packaging designs that manifest product benefits clearly and concisely.
Your packaging should tell your customers everything about the product and attract them. Often with green food supplements such as spirulina, consumers expect eco-friendly packaging. So, if you can achieve that, your product will stand out.
Quick Tip: Instead of working with a product designer, you can discuss your requirements with the contract manufacturer for spirulina supplements. They are experts in creating customized packaging for their clients. They can also provide you with a few ideas and inform you what artwork they will require from you.
3. Steady Supply leads to Steady Sales
Whether you sell spirulina health products online, at a local pharmacy store, or a wellness outlet, a steady supply will take you a long way. Your product may be of good quality, but if there is no inventory, it will not help you. Customers will quickly opt for a competitive product available on the shelf. Out-of-stock products and missed deliveries can affect the reputation of your brand. It may cause you to lose out on loyal customers.
There is a growing demand for spirulina products, and if you cannot tap into it, your business growth can suffer terribly. If you are a startup or have limited resources to manage inventory, take the help of your contract manufacturer. Consult them for logistics planning. Learn how the manufacturer will help you with the inventory solutions.
Many contract manufacturers provide inventory and warehouse management services for minuscule charges. It makes sense to use their expertise so that you can manage seasonal demands efficiently.
Are you ready to build the Best Spirulina Brand?
Simply selling spirulina products and building the best spirulina health supplement brand are two different things. By creating a brand, you will capture the mind share of your consumers and thus, dominate the market share.
If you want to become a market leader, choose a reliable product, invest in quality packaging, and ensure a steady supply chain. All these things will become easy when you work with a reliable contract manufacturer because they will help you every step of the way and aid in establishing your business successfully.
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