Top Benefits of Displaying Cakes in Display Freezers

Energy Efficiency and Cost Savings

Retrofit Chiller Doors

One of the most significant benefits of using display freezers is the potential for energy savings. Retrofit chiller doors can reduce electricity costs by up to 30% (source). This is particularly important in the refrigeration industry, where energy consumption is a major concern.

Temperature Control

A freezer is essentially a machine designed to keep external heat at bay, ensuring the competent storage of food. For a unit to qualify as a freezer, it must maintain an internal temperature below the freezing point. The standard internal temperature for such units is 0°F (-18°C), which is crucial for preserving the quality of the stored items (source).

Enhancing Customer Experience

Visual Appeal

The only way to capture the attention of potential customers is through an attractive display of products. Display freezers are ideal for showcasing cakes, bread, butter, chocolates, and candies. These units are indispensable for retailers dealing in bakery items. Different models are designed for specific purposes, not just for storage but also for promoting various products.

Impulse Purchases

Countertop display freezers are particularly effective for encouraging impulse purchases. Positioned at checkouts and pay points, these freezers make it easy for customers to grab an item while waiting in line. This technique is widely used by large bakeries to boost sales. By displaying high-impulse goods like ice cream, chocolates, and drinks, you can significantly increase the likelihood of a sale.

Boosting Profitability

Cake Display Fridges

Cake display fridges are an excellent way to enhance the profitability of a store. If you're planning to open a bakery, installing one of these freezers can help you make extra money. You can also display other items like patties, pastries, donuts, and salads, making your offerings more attractive and diverse. Glass-top display freezers add an extra layer of appeal, helping to increase sales.

Versatility and Design

These freezers come in various sizes, designs, and styles, making them suitable for different types of stores, from small bakeries to large supermarkets. They are typically used for holding boxed and container items and have a high storage capacity. Many models feature split compartments, allowing for the separate placement of different food items. Self-closing doors help conserve energy and maintain food quality.

Interesting Stats

• The global commercial refrigeration equipment market is expected to reach $58.31 billion by 2025, growing at a CAGR of 6.2% from 2019 to 2025 (source).
• Impulse purchases account for up to 40% of all money spent on e-commerce, and similar trends are observed in physical retail environments (source).

Conclusion

For any vendor dealing in food or running a bakery, adding a cake display freezer to their inventory can significantly boost profits. These freezers not only help in preserving the quality of perishable items but also attract customers through visually appealing displays. With the added benefits of energy efficiency and the potential for impulse purchases, display freezers are a valuable investment for any retail business.

By understanding the various advantages and leveraging the right type of display freezer, retailers can enhance their customer experience and improve their bottom line.