ABC for the opening of a successful beauty centre

The opening of a beauty centre is a business operation that nowadays more than ever requires a meticulous planning and a preliminary search on the competitors in the area.

Once you have completed the preliminary study on the competitiveness of the centre through a market research, the next step is to transform your strategy in operative plans, in order to verify that all the marketing operations planned for the business are economically sustainable by the entrepreneurs. Thinking about an operative plan for the wellness centre is an operation required in order to give to it a marketing plan for its firsts months of activity.

The operative plans that both wellness centres and beauty centres must follow are six: the first operation is to stick down a commercial plan for the centre, which must consider from the rational point of view, the resources available for the project, as they will affect the whole planning, including the sales goals for the different treatments, the price policy and the commercial costs. Defining the price policy before the actual opening of the business is the estimation of the right price for each beauty treatment, according to the different product used but most of all according to the training of the human resources who work for the centre, which most of the time is the surplus value that customers appreciate the most.

The second step is usually the communication plan, which individuates the different users’  categories and the most appropriate communication media for each target of customers; the next step is the technical plan which reassumes –in a detailed way- the resources that must be set aside for the purchase of the machinery for the business, the calculation of the costs of each treatment, as well as of the technical common costs, which are not directly ascribable to the services themselves.

Then there is the investment plan of the beauty centre, which is the calculation of the cost of the machineries necessary for the centre to give its services in the proper way; obviously the machineries must not be chosen just according to the price, but also according to amount of time that each human resource of the centre must dedicate to the machines: very important is also the choice between the “make or buy”, that is understanding whether or not it is convenient to buy an external service instead of making it by yourself with your machineries or with machineries on hire.

What must be defined is also the plan of the financial resources necessary for the covering of the initial costs of the business, as for the firsts years the incomes may not be sufficient to cover the expenses; usually businesses opt for a financial plan partly made by the entrepreneurs’ initial investment and then partly made of cash from leasing or bank loans; moreover beauty centres which are located in specific developing areas, can even ask for reductions and public loans – free grant loans or low interest-rate loans- then is advisable to ask for some information about this opportunity.

The last characteristic that must be taken into consideration is the organizing plan for the centre, that is the kind of body corporate and the possible affiliation to a chain of beauty centres.

Article written by Serena Rigato with support from pulizia viso ultrasuoni. For more information please visit massaggio ayurvedico, tepidarium or ppc management