Do-It-Yourself- Digital Marketing Strategies for Dentist

"Digital marketing for dentist" is a word least heard among dentists because most of the dentists either are not aware of it or just happy with their traditional/referral marketing where they are just getting a handful of patients from their banner Advertisements and word of mouth referrals.

But as we see, technology is changing so does the behavior of patients. Now patients are more intelligent as they choose their dentist for the treatment before even visiting your clinic by searching and judging any information about your clinic and practice which is online, no matter if that content  or information is generated by you, your patients or your competitors.

So doing healthcare internet marketing  for your dental practice is a must to built trust and good relationship with your potential patients.

1. Submission in local directories: Submitting your website and your dental clinic details in almost all the local directories is a good practice since local directories have higher authorities and they rank higher on search engines like Google, bing, yahoo etc. Chances are higher that when a potential patient searches nearby dentist on Google, listing of your dental clinic will be visible to him/her.

1. Collect E-Mails: Remember an E-mail is a digital currency in the healthcare internet marketing world. So collect Email of your patients in the pre-treatment form.

1. Mail Newsletters to your customers: At least once in a month send an informative newsletter to your patients on the Emails you have collected so far about oral hygiene, you can make the content funny or informative. This will help you in re-engaging with your old patients. Also, you can mail them some free dental checkup offers after every three months.

1. SMS Marketing: However it is a common form of marketing nowadays, but is a great tool to inform your patients about any free checkup offer or about your new dental technology you have just installed in your clinic.

1. Online Reviews: Online reviews are very important for dentist and doctors in today’s time as patients are treating and considering the online review as a personal recommendation. If your online reviews & rating are in your favor then it will help you in building a trust among your potential patients.

1. Blogging: Write informative yet simple easy to understand blogs on your website awaring people about the oral health problems and their possible painless treatments. And you can also mail these blogs to your existing patients everytime you post. Blogging is one of the basic parts of healthcare website development and you can take your first step on it by using free blogging platforms such as Google blogger, wordpress.com, or tumbler etc.

1. Youtube Videos: Videos are a great medium to show your potential patients about your dental clinic setup, that you have all the latest technologies for pain-free dental treatment. Showing your painless dental practice on youtube video will help potential patients in overcoming the fear of the dental treatments and surgeries.

1. Live Q & A session: As you have seen on Television having a Question & Answer session is a great practice to improve your branding while helping your potential patients. In the era of social media, even a small dental practitioner can leverage this strategy by doing Q &A sessions on Live streaming social media sites such as Periscope, Snapchat, and Facebook Live.

When you execute these simple digital marketing strategies for marketing your dental practice on a regular basis, chances are very higher that you will stand out from your competitors and can grab the attention of your potential patients easily. If you still have doubt in your mind feel free to contact us for detailed solution.