Selecting The Perfect Anti Aging Moisturizer - What Should You Actually Be Looking For?

A few months ago, there was yet another skincare advertisement banned from being screened in the UK. The ad was for an anti-wrinkle serum, and it was prohibited because of "Unacceptable Image Manipulation". The advertisement of course included "Before" and "After" images, as do a lot of the cosmetics ads.

In this particular instance, the difference between the two sets of images was phenomenal, but as we later found out, those photos were not to be trusted. Sadly, the model is a reputable celebrity, and the product is made by one of the greatest names in the industry, so obviously people are going to be quite easily persuaded.

If you are serious about getting the preferred anti aging moisturizer, then you really need to look beyond flamboyant TV commercials, and you should look beyond brand names. Instead, you must look at what ingredients are actually in a particular product.

There are plenty of ingredients which are known to be beneficial for skin, but there are even more ingredients which are the exact opposite. In fact, several regular ingredients have the potential to result in really serious health problems, and yet you still see them in a multitude of brand name products. Simply speaking, you must only make use of "all natural" skincare products.

What Attributes Should You Be Looking For?

1) The Ability To Enhance Collagen An Elastin Production - An ideal moisturizer should really contain one or more natural ingredients which, when absorbed, encourage the body to produce more collagen and elastin than it currently is.

2) The Ability To Optimize Hyaluronic Acid Levels - Every individual has a harmful enzyme which reduces hyaluronic acid which is contained in your skin. This is entirely normal and also necessary, but when these enzymes start breaking down too much of this acid, problems start to arise. The right moisturizing cream should therefore also feature no less than one ingredient capable of inhibiting this harmful enzyme.

3) The Ability To Obliterate Free Radicals - It would require several pages to explain all about free radicals along with the harm they are able to cause within the body. For the sake of simplicity, let's just say they are the bad boys. Apart from playing a significant role in people developing cancer, they also cause lots of other damage, including things such as premature aging and etc. It goes without saying then that decent skincare cream should have one or more anti oxidizing ingredients, such as natural vitamin E for example.

The vast majority of name brand creams and lotions do include vitamin E, but not all vitamin E is the same, so this is definitely something well worth considering when looking for your skincare products. You'll also find that most "brand name" solutions use mineral oil as a moisturizer. However, more often than not it is petroleum based mineral oil, which may lock moisture in, but it doesn't moisturize the skin at all.

Finding the ideal anti aging moisturizer will often require some amount of effort on your part, but the possible benefits make it a very worthwhile mission. Not only are you going to notice good results, but you'll have peace of mind knowing that you're not putting your state of health at risk.