"Action - The Most Important Secret To Online Success"

There are two kinds of people: those who talk, and those who
act after they talk.

Every new client I meet asks me the same question: "How can I
REALLY make money on the Internet?" Of course, everyone
expects a "magic bullet" - something that I am going to reveal
that has never been said or published before.

The truth is, practically every online marketing technique can
turn out to be successful IF you actually use it, and use it
consistently, with careful planning.

I can't tell you how many times I have heard people say,
"Oh, I have to finish my web site. I am going to do it this
weekend!" Months go by and they just keep saying the same thing.

They talk and they dream, and they go back and forth from one
idea to another, but never actually sit down and DO it. And
that's the most important secret of all: stop talking and just
do it.

Now, I am not saying that planning is not important. On the
contrary, thoughtful planning can pay off in the long run. But
it shouldn't take any longer than it absolutely has to.

Let me give you an example.

I have recently decided to create an e-book. Important issues
had to be thought through before the actual writing process:

- does my target market understand the concept of e-books
- should I give it away free or charge for it
- how am going to use the list of people who download it to
profit (if free)
- will I need a new web site to promote this e-book
- what are going to be my back-end products and services
- how am I going to be able to reach my audience
- what specific issues should I discuss in my e-book

Absolutely essential questions, they had to be answered before
I wrote a word of my new e-book. While I could take months
planning and deciding on these issues, I spent one weekend
coming up with a good marketing plan by answering each of the
questions on my list. Within 3 weeks my e-book was ready,
AND I knew how it's going to make me money.

Once in a while I find myself looking for an excuse not to do
something: not to write an article, not to work on the next
issue of my newsletter, not to send out partnership proposals...

When this happens, I try to analyze the reason.

As a rule, it happens because the task is either too
time-consuming (which means I have to find a way to automate
it) or I simply don't know the step-by-step procedure of doing
it and find excuse not to sit down and learn.

For example, I never got to learn how to use WebPosition Gold,
the Search Engine optimization software. When I pin-pointed
the reason (steep learning curve) I immediately chose another,
a more fast and convenient way of optimizing and submitting my
web pages.

So if you don't feel like doing something in your business,
find out the reason. Is it because:

- it's too hard?
- it's too time-consuming?
- you don't know how to do it?
- you don't enjoy the subject?
- you truly lack the time?

When you narrow down the true reason for your lack of action,
try to find an alternative. For example, hire someone else to
do it for you or drop less profitable parts of your business
and use that time to complete this important task.

Think "action" - because if you don't act, you will never know
if your idea was, indeed, a profitable one.