Choose The Right Business For You In Less Than 15 Minutes

Choose The Right Business For You In Less Than 15 Minutes
----------------------------------------------------------
(c) Copyright Charles Kangethe

-----------------------------------------------
3 Characteristics Of "The Right Business" Model
-----------------------------------------------

=> The business must service a large market.

Niche markets are also very profitable but require
specialist products and customer service. Target
niche markets when you are more confident in
your business abilities.

=> The business must adapt and change with the market.

Be aware faddish businesses can be very difficult
to operate because of the rapid rate at which market
perceptions change.

=> Initial start-up capital requirements must be minimal

Many new business owners work to tight budgets and have
limited resources to start-up. Ideal business models
should therefore have low start-up costs.

------------------------------------------
What Business Fits These Characteristics ?
------------------------------------------

A (home based), direct response marketing business, dealing
in Information has all these characteristics and offers
unparalleled flexibility for the serious Wealth Creator.

Direct response marketing is all about the targeting of a
specific market by use of mail shots.

Mail shots can be sent by post as happens in mail order or
by e-mail as happens in the online Internet world.

Let's get specific and see how direct response marketing
fulfils the characteristics of "The Right Business"

------------
Large Market
------------

Direct Response is a multi billion dollar industry and
growing.

The US leads the world in direct response marketing,
principally due to the geographical spread of the country,
and the almost universal acceptance of direct response
marketing as a valid means of buying and selling products.

The UK is a very sophisticated direct marketers environment,
where many US trends manifest themselves as a result of the
close cultural, economic and political ties between the two
countries.

5 Reasons Why The Business Should Deal With Information.
--------------------------------------------------------

=> People like Information. They seek it everywhere. On
the TV, on radio, at the cinema, in newspapers, in books
and reports and increasingly on the Internet.

=> The need for Information seems insatiable - the more a
person knows about a particular subject, the more they want
to know. It is also true that the less someone knows about
something which is of some interest to them the more they
will seek out information to expand their knowledge.

=> Advances in technology in computing and desktop
publishing means it is now unbelievably easy and cost
effective to engage in Information provision businesses.

=> People will pay money for access to good, useful sources
of information. They have little time to do the required
research themselves and will pay someone else to distil the
information they require into useable forms.

=> There are numerous Information product types and it is
more than likely you will find one or more of the following
financially rewarding. E-zines, audio tapes, video tapes,
CD-ROM, DVD, Live tele-conferences, workshops and Seminars.

------------------
Adaptable Business
------------------

A direct marketing business working with Information affords
you the opportunity to change with your market as quickly
as it takes to produce a new Information product.

This can literally range from a few hours for new, short
shelf life information products to a few days or weeks for
longer lasting Information items.

In some cases the changes you need to make to your products
to stay ahead of changing market trends may be as simple as
title changes and a few amended paragraphs in the content.

---------------------------------
Low Start-Up Capital Requirements
---------------------------------

Many of your good ideas go by the wayside for one simple
reason. It costs too much to successfully float the idea,
and then to sustain it through the early years as it becomes
established.

An Online direct response information product business can
be started for less than $300 per annum in the USA or £200
per annum in the UK.

At the very minimum, you will require

=> A domain and website on a professional hosting platform
=> An Autoresponder Service to send out e-mail
communications to your prospects and customers
=> You will also require some means for accepting payment
for your Information Product.

One of the truly remarkable things about this business is
that these requirements can be achieved for the low capital
outlay described above.

----------
Conclusion
----------

Information marketing is not the only "ideal" business
model, and I am sure you can think of others that fit the
characteristics noted at the beginning. However,
Information marketing via direct response offers you the
perfect Business setup to ensure a positive start-up and
a healthy business model.

------------------------------------------------------------
Charles Kangethe of http://www.simplyeasier.com is a leading
new wave Netpreneur and a published author from England. The
"Simply Easier" brand name is your guarantee of high value,
quality Marketing Products, Services and Resources.
-----------------------------------------------------------