We've talked about finding keywords or phrases that potential buyers type in to find your product and using them in the title and subheading. You use them in the title so that your listing shows to more people. You use them in the subheading so that more of the people who have searched for it, click on it.
This time I will show you what else you can do with these keywords. I am also going to teach you how to use eBay's market research tool to find these keywords... and some other interesting things you can do with it.
First, let me tell you all about it 'cuz it's really good...
eBay's market research tool is mainly for sellers but buyers can also benefit from the information it gives you. If you're a buyer (to resell) then you can find out which listings are performing poorly compared to the rest of the listings in that specific category. This means that you can see if an item can make you a profit if you resell it with an improved listing. If you find an item that sold for, say, £15 but you also find a very similar item that sold for far more, say, £25 - £30 then you have found something that may sell very easily. You can now look at each of the two listings to see how each of them did it. What was done right and what was done wrong.
What you do is type your chosen keyword into the market research tool, click 'Run research' and (eventually) you'll be shown a list of keywords that either contain your keyword or are relevant to your keyword. This is highly valuable information as both a buyer and a seller.
When the list of keywords show up, there will be a 'Unique searches' number over to the right of the keyword which tells you how many people searched for that particular category. This shows you how large your market is. To the right of the unique searches number, there is a column titled 'Actions'. This column usually contains links to a load of listings that come under that keyword. This is where you can find poor performing listings to snap up and resell.
That's why I get a bit excited with this market research tool.
That's if you're a buyer. As a seller, it gets even better!
For a start, when you do keyword research with this tool, you are given the exact phrases that people have used in eBay to search for items related to that keyword. This means you can perfectly match the keywords you use in your title and subheading with the exact keywords used by eBayers. In other words, it helps increase sales by helping you target your title and subheading to the buyer. (By the way, only a tiny fraction of sellers on eBay have figured this out. And the ones who have are keeping it VERY close to their chests... this is NEW stuff!)
Another thing you can do with this is to see how many listings a specific keyword has under it, the day most sales where made for that type of product (remember, listings with two full Sunday viewings get the most but not all end on a Sunday). This allows you to instantly spot hot keywords.
You'll be shown graphs telling you if the prices for items in that keyword are going up or coming down. If they're going up, hoorah! If they're going down, the trend may or may not continue but you can safely say that the 'juice' is running out.
The trick with using that information is to buy an item that is on its way up and sell when it begins a decent. A little bit like buying and selling shares. Don't buy items to resell if their prices are on the way down. Only buy items to resell if they're on their way up. Similarly, if you're trying to find clients of hot selling products then choose sellers of items that the prices of which have been steadily going up.
Make sense?
Now then. At this point I think it would be best if we take a step back. Before I go on and on about what you can do with this, I should let you in on the lingo...
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