No matter what trade you are in you will always need the tools and the tricks of the trade, internet marketing is no different. One of the tools we use is called an auto-responder. If you have never heard of them, here is your chance to find out what they do and how they work.
Internet marketing secrets revealed
Have you ever wondered how you keep getting those email newsletters on time each week? Well, if we did it by hand it would take ages to sit down and write each person a letter. So we use the secret weapon, a program called an auto-responder.
Auto-responder and how they work!
If a person fills in a form on a website asking for a free eBook or newsletter and then presses the request button, the following process goes into action.
The name and email address are logged into the auto-responder.
The auto-responder looks for the first pre-written letter and sends that back to the persons email address personalized with your name. It will request that they should reply to this email proving that you are the owner of that email address. This is called the opt-in letter.
When the person gets the email they are asked to click on the link in the email. This is verification that you are the right person and it's your email address and not someone else's. If the person puts in someone else's address or does not click on the link nothing will happen and no further emails will be sent out.
When you opt-in by clicking the link in the email, the auto responder takes over and sends out emails or newsletters.
The internet marketer will have a number of emails set up to go out at various intervals. This could be once a week or once a day according to the offer. The emails are personalized with the name you used in the website form.
It takes about 5 to 7 messages before a prospect will make a purchase. Some auto responders may have between 10 to a 100 emails set up to go out one at a time at preset times. It does not matter when a person joins the mailing list the auto-responder will start at the first email and carry on to the last email.
You can see how valuable an auto-responder is to an internet marketer because they only have to write a series of letters once. They will be used over and over again every time a new person joins the mailing list.
An auto-responder will always have an opt-out link at the bottom of the page. This link will automatically remove you from the list and you will not receive any more emails.
This is to prevent SPAM and all legitimate internet marketers have this link. You will find the ones that don't are the real SPAM artists.
So now you know!
You can now feel secure that when you sign up for a newsletter from an internet marketer you will be able to stop the emails if they become a nuisance or they prove to be of no value to you.
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