Internet Marketing Strategy - Explode Your Online Sales with Back-end Offers

There are many different ways to create a back-end system, from using private label content to develop high quality products that compliment your primary offer, to offering additional access to membership sites or service features that enhance a customer's purchase.

An upsell that could be offered before the payment would provide customers with the option of upgrading their initial purchase so that they could take advantage of the product's full benefits.

When you create your back-end products, it doesn't have to be difficult, just create a second product that compliments your first product. It will dramatically increase your online sales, considering the fact that creating your back-end funnel requires no further customer acquisition costs, as you are selling to the same customer base that has already purchased your product before.

Another easy way to create a back-end product for your upsell, is to aqcuire PLR or Private Label Rights content. You can do whatever you want to a PLR content, change the graphics, put your name as the author, edit some words to fit your writing style. By using PLR content, you can have your own product immediately, just make sure to deliver quality product and change some part of it so it will look like as your own product.

If you fail to develop your back-end system, you are leaving a lot of money on the table and a lot of lost sales. Regardless of what your niche market or the price of your info product, if don't take advantage of the opportunity to upsell or resell to an existing customer base, you are literally leaving money on the table.

Example:

If you are selling e-book via the Clickbank marketplace, and you priced your e-book at $17, and you advertised your e-book that costs you $100, which yielded 10 customers. Your gross profit would be $170 ($17 X 10 customers) - while your net profit would only be $70 ($100 in advertising), based on those 10 customers and the costs to actually acquire them (advertising). However, if you offer these 10 customers with a backend product or service, which sells for $97, and only 30% of these customers accept it, you will generate another $291($97 X 3 customers) in income.

If you did not apply the 'backend' concept, your net profit would only have been $70 for 10 customers. Even in small numbers, a backend system will dramatically increase your overall income.

The backend concept can really help you to explode your profit margin quickly and easily. All you have to do is to supply to your existing customers with additional product offers that are relevant to your primary product and make more money on a consistent basis from the same customer base. It's as simple as that.