Anyone can now set up their own publishing business over night thanks to the power of the internet. Content can be sourced for free, the technology is simple and the potential profit is more than enough to see anyone through tough times of global recession. The only problem is where to start?
You may or may not have heard of “The Secret”. This was a movie (kind of) that was based on a public domain book called The Science Of Getting Rich. The woman who came up with the idea was broke but two years later the film had made forty million dollars online. I’ll say that again, she got one public domain product, flipped it and made forty million dollars.
That was a few years ago. And now, as the recession bites harder, people need more than ever to learn how to attract wealth into their life. We’re not talking about the internet marketing niche here, we are talking about the whole wealth mindset niche. It really is a brilliant market to be in.
Have you ever heard of the book Think And Grow Rich by Napoleon Hill? If not, it is a book on the wealth mindset that has sold over thirty million copies worldwide. And guess what, it’s in the public domain! The public domain includes works for which the copyright has expired or the product never had copyright in the first place. Therefore, anyone can literally source and publish such works as these, have them scanned and turned into digital format – a form a virtual property. A good place to start hunting is at gutenberg.org and, what’s more, they’re usually really cheap too.
Can you see where I’m going with this?
The recession means people are desperate to get into the wealth mindset and learn how to turn their finances around. Fortunately there are literally dozens of books in the public domain on this subject. Science Of Getting Rich, Think And Grow Rich, The Master Key System are just a few that spring to mind.
To get into publishing the easiest route is via the internet. It is perfectly legal to source books such as those mentioned above from the public domain. But instead of just marketing them as remanufactured books why not take the books and read them out, either yourself or hire someone at elance.com do it for you. And voila you have created your very own audio product and your first piece of virtual property. By changing the format of the product and presenting the information in a modern form of media you also have much more chance of standing out from the competition.
Then you can take your creativity a step further by turning the audio into video products using Microsoft Powerpoint and Camtasia studio (get a trial at techsmith.com). So you now have books, audio and video. Using this technique you could potentially create many, many hours of information products for the wealth mindset niche market – and it would be information which people are desperate for.
Next you go about selling these as digital courses, high end printed courses, or membership sites, etc, or you sell licences to them and much more. You could even sell them as CD’s and manuals and put them all in one big package for thousands of dollars each. In other words with a little effort you can flip these books and make a fortune with a new virtual property empire.
An example of someone doing this successfully is Bob Proctor who is selling a program based on ‘The Science Of Getting Rich’ which alone sells at two grand a pop!
What’s even better is that these sorts of information products can actually help other people at a time when they really need it. Receiving emails from people saying they have used your techniques and made their first killing online is a great feeling.
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