Make Your Project A Success!

Most small business people on the Internet are on
a budget and that forces you to be "creative". Either
you work on a tight budget that hampers your activity
or you do much of the work yourself to save from paying
others to do it.

That is the nature of the entrepreneur.

Just because you are doing, or want to do, business
online does not change the work involved to create
those sales and make money.

Here are a few points to keep in mind while doing it online:

1. Test Your Ad Copy.

Testing is important and a constant ongoing part
of any marketing plan. You need to test various
approaches and be able to access the results.

The simplest manner to do that is with Auto-Responders.

For a FREE list of some good Auto-Responders that
can be used for online business, send for at:
mailto:freeautoresp@emailexchange.org

You can easily set up a different Auto-Responder for
each different test that you run. For example, if you were
to market software, you could list your Auto-Responders
as: software001@123.com, software002@123.com, etc.

This allows you to test different ad copy, headlines, prices
or whatever and to gauge the results just by viewing the
responses you receive to each approach.

2. Stress Your Strong Points.

A. Product or Service.

Tell your prospect why you are excited about your
own product or service. If you can convey the passion
you feel for your own project, you may excite your
prospects to share in your experience.

B. Focus on the Benefit.

Tell your prospects about the benefits that your
product or service will provide for them. Will it save
them money? Time?

Make a list of the benefits and then stress them.

C. Keep it Simple.

Do NOT send out a ten (10) page email trying to sell
your product or service. Keep it simple and to the
point. You should be able to excite and entice your
prospects with a simple five (5) line ad.

3. Study Your Competition.

Study the ads and web site of your competition.

What might work great for your competitor, may very
well be completely wrong for your own project. But
just the act of research and study of your competition
may very well spur you onto new ideas and projects.

Following these few hints can increase your traffic,
response rates and even your sales!

Make your project a personal extension of what you
need to accomplish with it.

Set aside a consistent amount of time that you
can afford to invest daily.

And, test, test, test until you find just the right
combination of elements to make your project
a HUGE success.