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You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and the article is published in its entirety. A courtesy copy of your publication would be appreciated. Send it to mailto:kim@kigamarketing.com
Copyright: Kim Beardsmore
There is absolutely no doubt. Network marketing is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people.
In the past, network marketing has been dismissed by business leaders as an inferior sales distribution channel. Today, Fortune 500 corporations flock to do business through network marketing channels with industry sales approaching $25 billion in the US and $100 billion worldwide.
The industry, once tainted by the image of the hard hitting, face to face salesperson, compelling you with exaggerated promises – has now grown up.
Many network marketing groups have evolved into sophisticated business systems put together with the skills of savvy corporate leaders who have become disillusioned with the traditional forms of earning a living.
Here are a few aspects of the ‘new style’ approach to network marketing that is attracting successful business professionals to leave their six figure incomes.
Attractive business model. Network marketing no longer has to rely on a face to face approach to your potential customer. With the explosion of the internet, the business can now be accomplished through effective internet marketing techniques. The internet provides access to potentially millions of people and you do not have to deal with a totally cold prospect. A situation most people actively avoid!
It’s now possible to reach a highly targeted audience around the world! Better still, it’s possible to attract highly targeted traffic to your website who initiate contact with you!
Many people see this as a comfortable environment in which to do business because the prospect of rejection is virtually eliminated.
Enhanced training and communication. New technologies such as voicemail, email, internet, cable TV, videoconferencing and teleconferencing have enabled leaders to provide exceptional training, product knowledge and coaching remotely. It also has provided a vehicle for business leaders to use their leadership skills to develop and motivate their distributor networks. Communication is now relatively inexpensive and almost instantaneous, speeding up response times to market demands.
This has launched the industry forward dramatically because it is now possible to effectively manage a vast network of thousands of distributors across the globe from your home.
A trend towards corporate disillusionment. Managers in their forties and fifties who have given their best efforts during their thirties to their careers, are now looking for alternatives. Having spent a lifetime building someone else’s business, they are ready to build their own and reap their own rewards Network marketing opportunities provide an inexpensive entry to establish your own business.
Work-life balance. The same group who realise they may not have job security also want to spend more time with family and friends. They want time to build a life – not just earn a living. They want secure retirement planning and they want the freedom to choose when and where they work.
None of these wants are obtainable in a traditional job, no matter how well paid!
Because a network marketing business can be guilt around an existing schedule, it is a perfect vehicle for busy professionals to get started in developing an alternate income stream. Once established the business can provide a residual income that can release you from the job market altogether.
A trend towards an aging society. Many people are looking ahead and realizing that government hand-outs will not be sufficient security for retirement. In several western countries the number of retirees are increasing a greater rate than the number of workers entering the workforce. In these countries, there is a diminishing pot of funds available to fund retirees. Network marketing offers a residual income stream that can continue long after people have stopped working.
The power of e-commerce. Income streams from a few hundred to tens of thousands per month can be built over the internet. It is possible to combine internet marketing skills and work your network marketing business entirely over the internet. There is almost unlimited potential in combining both viral and network marketing business principles to quickly build a solid, residual income stream.
There is some great information the new face of networking marketing found in “The Wave 4 Way to Building Your Downline” by Richard Poe.
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