Let's face it. It's a dog eat dog world out there. Every man for himself. Survival of the fittest. In the world of online business, things are no different.
Now some people criticize his marketing techniques with negativity. They are probably offended by his sales letters which may contain some material inappropriate for children or some excuse like that. Well ignoring the fact that children are too young to be doing these techniques and would most likely not read his site in the first place, his foul attitude grabbed the reader's attention. This is what's important, and this is one of the fundamental basis of his success. Think about it: every day you see ads, banners, etc., all telling you that their product is THE one that will make you money, all telling you it's high quality, begging you to buy their product, and any other kind of fluff. Then all of the sudden the Rich Jerk comes along and insults the potential customer. After seeing countless amounts of ads which pretty much look the same, the one that's most unusual will stand out and will be more likely to attract potential customers.
I can't say anymore than what I have already. If you're serious about making money online and starting an online home business, than his book is definitely a must read. It'll definitely open your eyes to the possibilities of internet business and marketing. It's not the bible of all that is online business, but it's a very handy thing to have when working on your business, or for getting ideas on starting your own.
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