The Ho-Hum Summer Days

THE HO-HUM SUMMER DAYS

From mid June to about mid September, life on the Internet does a slow meltdown. The lucky ones escape the screen and get away on holiday; that is, those who have made reasonable profits for their Online endeavors. For the rest of us, it means double the effort for the same, or less, results.

But during these weeks there are some good benefits if you are in for the long haul; and I hope this includes you. Almost without exception offers for advertising space goes “on sale” just to get your business. The “buy-one-get-one-free” pleas are numerous.

And this is an advantageous time for you to place ads in an Ezine with over 100,000 subscribers. The rest of the year these high-end publications are generally beyond our budget. Generally they have “paid” subscribers. And because they “pay” for their subscriptions, they are more apt to read each issue even on vacation. Now that’s an audience “on point”, so to speak.

Another advantage to these weeks is the purchase of some opt-in subscribers to your list. Over the summer months you can work more closely with your “new signups”, and prepare them to make money not just for themselves but for you as well.

Of course it should go without saying that all those eBooks you downloaded and meant to get back to and read --- now is the time. Print them and read every word. This can be your “schooling” months, and that doesn’t cost one penny more to pick up something that you didn’t know before. Perhaps you’ll learn a shortcut or two that makes your Internet Marketing easier.

Further, you might contemplate finally owning your own… what? Product? Ezine? Website? Article? If you have put this off for a time when you should give total concentration, now is that time. It doesn’t mean you have to write an eBook --- truthfully, I have never written one. But I DO have complete resale rights to several and get 100% of the profits, and you should be doing the same.

Look for the eBooks with resell rights and read them. If you find a jaw-dropper, add it to your collection of eBooks with 100% profits going to you. Use the Summer blahs to build your Library, and make an effort to end those “work-for-me” programs.

I like to quote Marlon Sanders when he says… “Sometimes the most expensive thing you ever do is nothing. It’s called opportunity cost. The price of ignorance is missing out on opportunities”.

Next look at reassessing your programs: which ones are paying, which ones are not? Three good, solid programs are about the limit for concentrated focus that offers value for your investment dollar.

Revising your website: have you over-done the bells and whistles? Would a new “opener” refresh your front page? More color? Less color? Hey, this is a great time to study other websites and incorporate what you find, and like, into your own.

Before you know it, Fall will arrive with gusto, and so will the new Internet entrepreneurs; eager and open to your ideas.

Stay inspired.

C: 2004, by Esther Smith
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