So, your online store is looking a little ragged these days, huh? It’s been awhile since you changed the design.
Maybe you’ve been seeing your bounce rate climb, and your conversion rate descend. It might be time to hire an Ecommerce Design Company to refresh your look. Look out for these sure-fire signs that your site needs a facelift or a complete redesign.
It’s Been a Couple Years Since You Changed Anything
As perfect as your design was when it was new, nothing lasts forever, especially websites. Your phone, your laptop, your TV is all obsolete after a few years. So too with your eCommerce site. Even if you don’t get a full redesign, you can keep things fresh by updating piecemeal, a header here and a menu there, whenever you get the chance.
You’ve Noticed Certain Metrics are Moving in Unfavorable Directions
Your Google Analytics page is packed to the gills with info. Unfortunately, all those numbers and graphs don’t come with instructions on what to do about them. Here are a few metrics that might mean it’s time to hire an eCommerce design company:
Bounce Rate: Your bounce rate describes how many visitors are finding your site, but then leaving immediately before exploring further. If you see you bounce rate is high and increasing you know that potential customers are finding your site, but being turned off by what they see when they get there. A high bounce rate is a sure-fire way to tell that it’s redesign time.
Conversion Rate: The almighty eCommerce statistic. A declining conversion rate can mean a number of things, one of which is that your site isn’t inspiring trust. An eCommerce customer needs to trust you with their credit card info, and that’s a big ask. If your design is shabby, customers might see your company as small-time or fly-by-night. A nice design makes your eCommerce company look reputable and trustworthy.
Your Competitors are Leaving You Behind
As Matt Damon said in Rounders, “If you can’t spot the sucker in your first half-hour at the table, you are the sucker.” The same goes with your eCommerce site. If you look around at the sites of your closest competitors, and you don’t see a site that looks less professional, and less modern than yours, you have a problem. Your competitors are leaving you behind, and converting the customers that are making up your bounce rate. You need to hire an eCommerce design company to put your business back into the race.
This can be a tough pill to swallow, especially if one or more of the above signs sounded familiar to you. But the occasional redesign is just one of the realities of the eCommerce business. Fortunately, there are a ton of reasonable and talented eCommerce design companies out there to help you out. If you want to see what your new site could look like. I recommend checking out the portfolio of 1Digital Agency to see what’s possible.
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