Are You Ready for the Mobile Commerce Time?

Nowadays, buying products through the internet is in a rapid increase, but not all people know that browsing e-commerce sites from smartphone mobiles is in a very rapid increase, some surveys assures that mobile commerce increased by 260% from last year, also there is a recent survey done by Google which assures that 4 from 5 smartphone owners will use their mobile device for shopping this year!!. So it is obvious that mobile commerce is not only a phenomenon but a reality we all live in. due to the busy life we live in, it is hard to just spend the weekend time in shoppingso mobile commerce is now solving a big problem which arises this century which is “time”. The question here is what retailers should do in order to coop with this rapid change in market technology?

First of all, understanding the consumer behavior nowadays is the first step to put your business on the right track. So retailers have to recognize the importance of mobile commerce by building web design more appealing to mobile shoppers where you can attract new mobile shoppers and build loyalty for existing ones at the same time. Retailers also should adopt the website to coop with the average order value (AOV) made every year in order to have the competitive advantage from mobile commerce.

Here we provide useful tips to grow your sales value through smartphones:

1-     Look for the small differences between mobile and store shopping by data:it is totally different the behavior of consumer on mobile and in store. Taking into consideration mobile-only flash sales can be a factor in attracting a user to buy. Through data-driven approach you can understand what works and what does not work in mobile retail world. What application design to use, payment methods and every single detail in the mobile shopping experience. Take care also that the mobile shopper will stick into details and compare everything as he/ she feeling comfortable and making lots of searches before clicking the “buy” button.

2-     Make strategy upon device data: devices and platform diversity can cause huge challenges in mobile strategy. To develop mobile applications and location-based services, etc. on an android smartphone is totally different than on an iPad device. Power mobile analytics to be able to know more about what kind of mobile devices are commonly used by your customers.

3-     Build shopper audiences:make analysis about mobile application activity, purchase activity and many other data to make your own shopper audiences. Watch out who the new customers are and who always repeats visits to your website. And it is very important to be sure that you are using analytics which supports mobile applications to measure how effective your offers are.

4-     Build customer loyalty:persuading a customer by your products is very difficult and making them complete checking out your products till the end is much harder. So be specific and categorize your products efficiently, in order not to make the customer get confused. Make sure that each product is well designed to catch the user’s eye and interest.

5-     Make the checkout process under control: alwayskeep your shoppers by simplifying the required checkout steps. Keep an eye on secure payment methods to gain the trust of your customers, so avoid asking for credit card information or something like that.

6-     Get back abandoners: don’t make your buyers go away and don’t come back again by mistake, just retarget the users who left away again by adding value to their shopping carts.

7-     Power your social sharing channels: make your targeted audience love your products through social sharing different channels. Use social sharing to spread the word to your offers, and new deals and also discounts. You can also invite friends and friends of friends to sign up in your m-commerce website.

8-     Target users: you cannot focus on the whole mobile users, but you can effectively target the ones with the high engagement level, you can promote the products to the online and existing buyers as well.

Now is the right time for retailers to pay good attention to mobile commerce to be sure from success in the near and far futureJ.