Paying attention to SEO on 2014 is important. There are 5 Reasons for this

1. Old school is not a good option for constructing back links 

Matt Cutts video showed totally that Google be penalizing any website will try to work around their algorithm updates. Google actually made the panda update to fight spam. At the same time, there’re many websites are still recovering from this Panda update, although it was released couple of years ago. The methods that Google Panda is fighting were article spinning, social bookmarking, keyword staffing and duplicate content. Google no longer accept these methods for SEO because it’s easy for a spammy website to increase its rank using these methods.

2.      Quality content is expensive

You can publish article with 500 words and you’ll be getting traffic and authority for your website from Google, until recently. Short articles are no longer preferable to Google although 500 words are not short. Google will be focusing more on articles with 1000 words and more.

3.      The charge of recuperation from Google Penguin

Not only Panda that webmaster were suffering from but also when Google Penguin arrived in 2012, it affected thousands of websites and got their ranks decreased. Penguin’s purpose was to focus on websites that has quality content rather than other websites that were using black hat techniques as duplicate content and cloaking.

Websites that are affected by this update received a notification in webmaster tools, so just because you haven’t received this yet, doesn't mean you're on the safe side if you're using these black hat methods. It’s better to start auditing your back links and disavow any links that look spammy.

When you make this audit, focus on the diversification of your backlinks from anchor text to how good your content is. The Good profile linking audit will result in maintaining your ranks and prevent it from being dropped.

Google says that users log on to Google to answer for them a quick question, while some studies proved that 10% of users who look for an information are willing to learn more about it and that’s where your article come.

4.      Social Media will improve you up

In 2014 SEO professionals expectation that it will keep expanding and a very important factor in SEO. It’s also known as number 1 in branding your company and the main source to get traffic and get to your audience directly.

There’re 2 ways of working with social Media, you can hire someone to your department and work with him to increase your likes and getting more engagement with Facebook posts. Another solution is to outsource it. Lots of companies go with the second option because most of Social Media Marketing companies are excellent in doing their jobs and know how to work exactly on different platforms.

Don’t ever think about working on social media marketing by yourself, as a business owner, because it will just hold you back from doing other responsibilities such as focusing on making sales or managing the company.

5. You need a strategy for your content “Content is king”

Content marketing is the new SEO and it’s what SEOs should start working on. Content marketing was added recently to SEO as part of its duties after Google released the Penguin update. One of the things that really can attract you targeted audience is by providing them information related to what you’re selling, so you’ll be providing quality content for your audience and search engines.

Content marketing concept is now getting wider all over the world and that’s an extra reason to provide content marketing service to your online marketing department in 2014. Content marketing has a big role in making a brand identity to your service and creating unique and exclusive content.

Choosing SEO must be firm and wisely

There’s only one important thing that should come first while choosing an SEO company which is vision. Make sure that this SEO firm has a long term vision for your company and to get your ranks to be in the position X within limited time they set it for you. This package should include content marketing, link building strategy and social media.

Getting natural back links with high quality are the most things that should be focused on especially after Google’s penguin update release. The bad news is for the companies that need optimization for their websites because this had to raise the cost of SEO services.

Finally, I just hope that you know got the idea of why you need to increase your SEO budget next year. The past year had lots and lots of changes and SEO were much easier but now after Google penalized all the known methods, you’ll be paying for high quality back links that won’t be affected by any updates in the future.