The advent of the internet has revolutionized the way businesses market their products and services. However, the stigma associated with online purchasing, fueled by media reports of scams, has been a significant deterrent. This is particularly true for the burgeoning ePublishing industry, where authors are increasingly placing their trust in internet publishers. It's crucial to dispel the misinformation surrounding online transactions, particularly those involving credit card details, to foster the growth of this market.
Leading internet publishers like Global Publishing Bureau Limited, Hollow Hills Publishing, and Amazon are at the forefront of promoting works by authors worldwide. These professional and well-regulated companies, along with the merchant banks they work with, go to great lengths to ensure the protection of credit card details and other sensitive information.
Consumers need to understand that online transactions are secure only when conducted through a secure webpage. Before entering any details, they can verify the security of the page by looking for a colored padlock icon at the bottom right of the payment page. This padlock signifies that the transaction is being processed through a secure server. Various data protection measures, including encryption, are employed to safeguard your information.
Authors who choose to market their books through internet publishers typically receive significantly higher royalty rates than those who opt for traditional publishing methods. However, the vast potential market available to authors on the internet remains largely untapped due to the fear and misinformation spread by the media about online transactions.
When purchasing a product online, there are several things to look out for:
As the initial internet 'BOOM' subsides to a more sustainable 'bang', it's time to set aside the negative press and misinformation. Online purchasing can be safe, provided you are cautious and aware of the potential danger signs.
