Does SEO Really Matter?

The term SEO stands for Search Engine Optimization. Most people consider that this is quite irrelevant, especially if their target customers can find or locate the company when searching for it on the internet. Companies that do not have any negative ratings may also think that SEO is not that important. However, a large number of people have businesses that require e-marketing strategies that will depend entirely on the search engines for traffic to their websites. This traffic translates into revenue for the company. For these businesses SEO is very significant, as without good SEO results, the business would start floundering.

When an individual is contemplating whether SEO really matters to them and their business, there are a few things they should ask themselves. The first would be whether people search for the company online using its name or by using a search engine? The second would be if the public tries to contact you, the individual, as well as the members of your team through search engines. The third would be if the company is offering goods or a service that most people search for online.  Most businesses that have either a complex or a consultative sales technique tend to answer in the affirmative to the first two questions. These businesses tend to employ consultants as well as professionals in their approach. If an individual finds that the first two questions apply to them, then it is highly likely that their SEO objectives would be to improve the rankings of both their name as well as their company’s name.

For individuals who sell their goods or services online, plus those individuals who rely on a target demographic based on internet searches, the third question would be most applicable to them. Most of these individuals may not relate to the first two questions, but they still have a need to optimize key word ads and phrases which link directly to their company or their specific services. These individuals should also have the objective of ensuring that the name of their company starts getting pushed up the rankings in online searches. Once an individual has a better concept of how SEO can work to help potential customers find their company easily, they can then decide on a specific strategy to push their products and services in the market. Understanding SEO and the benefits that it can have on one’s company also gives the individual an opportunity to set better budgets that are more suitable for their company.

Lastly, when considering honing one’s company’s SEO, one has to keep in mind that realistic expectations should be set. The internet is a vast location and thus there is a lot of competition when it comes to any product or service. It may not be easy to get the most optimization one would want but, with time, it gets better. One should always strive to find the perfect keyword that their target demographic uses quite often online, but which has not yet been unearthed by one’s competition.

Yours Sincerely,
Annetta Powell
Your Professional Success Coach