Expand Your Clientele With the Use of a CRM Blog

A CRM blog or customer relationship management blog is a great way to share information with the clients and customers you currently serve. It can also be a wonderful way to keep your website dynamic and highly interactive. A dynamic site allows you to attract a much wider audience, generating the potential of more sales and customer based development. Starting a blog is sometimes a bit stressful, particularly if you aren't a writer or don't really understand the long-term goal of the blog. Organizing your thoughts, setting topics and writing about what you know are great ways to get started.

The first thing to consider when developing a CRM blog is what specifically you wish to convey to your clients or potential readers. Generally, blogs should be informative and relevant to what is happening in the world around you. Relieve the stress by removing the hard sell. Your blog should offer information on products or services through a soft sell. Typically, a reader that senses a hard sell or a strictly promotional type of blog is going to move on to the next link, especially if they are looking for ideas and information. Keeping your blog informative, which means sharing some but not all of your expertise, needs to be a key goal.

Blog posts in general shouldn't be long. Readers want specific information provided in a concise format that is easy to read. Typically, 300-500 words should be your scope when trying to convey the information. If you have a very complicated topic, then consider breaking the huge blog into a series of posts, each with a different focus. This is perfect for step-by-step formats or for expanding on an original post without a lot of repetition. This is also an excellent way to respond to the comments left on the current blog in their next addition to the series. This also allows you to look closely at what your target audience considers informative, interesting or of importance. With this information you can design future blogs to bring in even more readers and generate more feedback.

Getting your blog read is also a bit of a concern for most first-time bloggers. If you just post a blog on your website it is highly unlikely to get more than a few hits, regardless of how important, timely or essential your information may be. A much better option is to coordinate your postings with updates on social media networks. Depending on the type of blog you are writing, different networks may be more beneficial and draw in more potential customers.

Blog posts can be linked and posted on Facebook, Twitter or LinkedIn. The links are meant to attract a target audience and interest them to click on the link and continue to your blog or entire website. Twitter is a great option for getting your CRM blog read by a huge range of people. Since your contacts can then Tweet to their contacts, the possibility of enticing new readers to your blog is endless.

As with all posting on social media keeping your posts interesting to readers is the best way to ensure a repeat viewer. Garnering more information on your target audience, including information about other businesses and customers, is a great way to find new clients. A CRM blog is the first step to piquing the interest of potential customers.