How is Pay per click better than buying website traffic?

Actually, most of the webmasters are misguided by the belief that for making money online, just launch of their fancy website will do the trick. Alas! This does not hold true in any of the cases. Actually the real work begins after the website is launched and this is the time when you start working on your promotion if you want to sustain the stiff competition offered by other online webmasters. There are paid means of gaining website traffic as well as free promotional tools, but one advertising medium that stands apart from the rest is pay per click.

Buying traffic-is it good?

Buying traffic has always been considered a safer mode of generating traffic and something that most of the webmasters embark on, the moment they launch the website. This is done because buying traffic is considered the most reliable modes of getting targeted traffic and the conversion rate too is assured by entrepreneurs sending online traffic on payment. Exciting and convincing through it may sound, but there are major drawbacks attached to this and this is what forces people to resort to other assured means like pay per click.

Pay per click over buying website traffic

To be precise, the most noticeable and ‘on the face” drawback of buying website traffic is the quality of traffic that you get. Although your traffic provider might assure you of thousands of hits/clicks per day and charge a nominal amount for the same, but when the hits start appearing then you realize that they are mostly fake comprising of visitors who have no real interest in your product range but they are there because they get paid for it. With a situation like this, you end up getting no real traffic, no conversion but on the other hand your finances go down the drain.

Now, this might not always be true and at times you might also get targeted traffic from few traffic providers. However, most of the time the price that you pay to get such targeted traffic is more than you can afford. So this is also not a real win-win situation for you.

With so many uncertainties surrounding paid options, pay per click is something which appears like a ray of hope where paying for deriving traffic is concerned. The most beneficial aspect of pay per click is that it is a cheap mode of advertising your website as in you pay a very nominal amount for per thousand clicks. Apart from that, pay per click ads are fundamental in considerably increasing your search engine ranking and this proffers more visibility to your website.

Pay per click is regarded a safer option than buying website traffic as here you only pay for per click and there is a predominant role-play of keywords. So anybody who is interested in a particular product and types the same on search engine will only get directed to it. There is no inflow of casual browsers here.