How To Track The Performance of Your Online Campaigns

There are plenty of methods that you can use to spread the word about your business on the internet.For example, you can hire the services of a Boston SEO company to help your website go up in rank on the major search engines.You can also use other advertising channels such as social media, pay per click ads, classified ads and media buys.But to know just how effective your marketing efforts are, you will need to track them.This will let you see where your sales and traffic are coming from.Here is how to do it:Take note of how you advertise onlineOf course, you have the option of hiring a Digital Marketing Agency to manage your online advertising for you.But it is also possible to do it yourself.The first thing you should do is keep notes about where you advertise and how many ads you are running.This will also let you see if any of your campaigns need more attention.For example, if you have a social media page on Facebook and some classified ads on Backpage, you can note down the days where you posted ads or updates on your social media page, so you will know when it is time to update them.Use a tracking scriptThere are plenty of free ad tracking scripts that you can install on your website.Basically, you will be able to track the traffic that is coming from each ad and even each keyword, so you would be able to see which ones give you the most traffic.If you sell products and services on your site, you can also know exactly which clicks resulted in a conversion and where they came from.Check your statistics regularlyKeeping notes and having a script that tracks your traffic would be quite useless if you dont pay attention to the results on a regular basis.If online advertising is an important source of traffic to your website, then many Boston Internet Marketing experts would recommend that you check how your online ads are doing at least once a day, if not several times daily.Be prepared to change thingsOne of the best advantages of online marketing in general is that you can make changes to your advertising campaigns on the fly.So for example, if after reviewing your results, you see that a certain keyword is not performing well in your pay per click campaigns and only brings in low quality traffic that leaves your page after a few minutes, then it would be a wise idea to simply get rid of it, as it is simply causing you to waste money.But on the other hand, if you notice that a certain ad copy or keyword is successfulFree Reprint Articles, then you can find ways to use it more.