Learn in this article as how much PPC or pay per click is beneficial to your business and how it brings traffic, conversion and leads through your website.
So I am sitting here preparing for one of the meetings I have tomorrow. I am in disbelief that a person could of spent as much money as they could of on Pay Per click through out the whole nation. I am not in shock about them spending the money, but the person who is there webmaster allows this traffic to go to a site, that should be a picture of me instead of what they have. How do these so called webmaster, web designers, and CTO not understand to look at the data daily! Because they do not know what they are doing. Tomm I am going to tell you about the meeting I had today with a web designer, that wouldn’t know what the adobe kit is!
I am looking at Google analytics, and there are key words they are and have been Pay Per Clicking with 100% Bounce rate, and majority over 50% bounce rate and above. You have to track all information everyone, there is no excuse you install it one time and let the tracking begin. This 50% means if there budget is 10k a month about 5k of it never really has a chance to convert. Of course I am summing this up you have to look at the over all individual key word bounce rate and that break the data down by cost per click. But for novices I am summing this up about pay per click.
All you have to do is make sure you use the data to win on the Internet space. Do not drive traffic to a site that people are leaving right away. The issue is not your key word it is your site!
I ask on every call the same question. I am going to give it to you all. What is easier to do double traffic to your site, or double conversions? (Meaning the site already has some traffic, also conversions means an action Phone call, email, or a purchase).
The majority say double traffic. It is simple double your conversions, make your site answer the people better than it already does. Use the data and make your site better for every key word with a high bounce rate.I use this analogy you have a overweight person that is trying to get a hot date. Is it easier to tell them to drop 25 pounds, than show them to people, or just keep going to one person after another until some one says yes. I hope the Gym was your answer, it is easier to double your chance if you look and are delivering the correct message! No difference on the web!
If everyone pays attention to the traffic to their site, it will give you the answers on what to do. Yes you have to research your competitors but you have to do that any way. Before you start driving Pay per click philadelphia or any where else in the nation do the following.
When starting a Pay Per click Campaign in Philadelphia or any other area, make sure Google analytic is on your site. Make sure you have your Pay Per click set the correct way, or you will get a Data set not read and than it becomes worthless to you. As you are doing your Pay per click look at the bounce rate on every single key word. Any that are real high you are not relevant for that key word to where you are driving the traffic to(meaning the page the traffic from that keyword is going). Simple solution change that page!
If any one has any questions or comments feel free to post or write me. We will answer any ones questions free of charge.
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