Importance Of Search Engine Optimization And Its History

Search engine optimization is done to affect the visibility of a web page on a search engine. The more frequent and earlier a site appears on the search list the more visitors it gets. SEO targets various types of searches. They include video, local, image, academic, and news search among others.

SEO is done as an internet marketing strategy. Professional who do search engine optimization consider how the search engines operate, search terms and keywords, what people look for as well as the most popular engines. Optimization involves editing the content on a website, coding in a way that increases the relevance of the site to specific words and removing barriers of indexing processes of the engines.

Another tactic used in SEO is increasing the number of inbound or back links. Optimizing websites began in 90s. Back then all that was required out of webmasters was to submit addresses of pages to the engines. A spider would then be sent to the URLs to crawl the websites and extract links and information which would then be indexed.

The process involved the spider from the search engine downloading pages and storing them on a server. Here another program known as the indexer would extract information such as the location, weight of specific words and links and place them into a scheduler. Crawling would then be done at a later date.

Website owners began recognizing the value of search engine optimization at around 1997. This created a chance for black hat and white hat SEO professionals. Early search engines relied on factors like keyword density. All these were within the control of the webmaster and therefore engines suffered from ranking manipulation and abuse. Search engines came up with more complex algorithms for ranking.

According to research if your site is not on the first page of results you miss out on approximately 92% of traffic. It is therefore important to have your website optimized. This gives you better returns on your marketing because internet users searching for your services and products will be able to get them easily.

Nowadays there are many search engine optimization practitioners. Among the best is SEOgears. This is an online marketing company that works to generate more business and traffic to your site. This firm has many experts who have the right level of experience to help you do marketing online. Working with them will ensure that your business goals are met by creating and executing result driven campaigns to expose your website on the internet.