Internet Marketing For Newbies: Three Beginners Mistakes Everyone Makes Sometimes

Feb 10
08:32

2010

Jason Stark

Jason Stark

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In this article you will find three most common mistakes that internet marketing newbies make when they are just starting to write product descriptions. By avoiding these mistakes, you will be able to keep your reader on page longer and you will increase the chances for conversion. The three mistakes are: Using adjectives that are cliche, or overused, Not naming the product or its variants correctly, and Overloading the reader with details of feature descriptions.

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If you are trying to make money on the internet,Internet Marketing For Newbies: Three Beginners Mistakes Everyone Makes Sometimes Articles then this is something you really need to know and hold close to your heart when you are writing your product descriptions. You will find in this article three most common mistakes that internet marketing newbies make when they are just starting out with writing product pages. By avoiding these mistakes, you will be able to keep your reader on page longer and you will increase the chances for conversion. The three mistakes are: Using adjectives that are cliche, or overused, Not naming the product or its variants correctly, and Overloading the reader with details of feature descriptions. Let's look at one at the time.

Mistake 1: Using adjectives that are cliche. You can only use "great" for one feature of your product. Even that may be too much. There is only a finite amount of useful adjectives in English languages and they get used and overused quickly, thus becoming a cliche. To avoid cliches, replace the adjective with the more detailed description that can even point out the past or the future of the product. For example, instead of saying "this is a great feature", say "this is a feature that will..." and then explain what the feature will do for the reader that could in fact make the feature great for them.

Mistake 2: Not naming the product correctly. Sometimes the best thing you can do to describe the product is to name it correctly. Similarly, other times, the worst thing you can do is to name the product wrong. You see, some customers will be searching the product by name, and why not allow them to find you. They could make terrific customers.

Mistake 3: Overloading the visitor by front loading or describing features in too much detail. Many a writer is guilty of this. Instead of trying to be complete, be relevant. Just describe the most important features in great detail. Omit the least important features or just mention them in passing.

This is it. Now that you know the three mistakes beginners in internet marketing make, go out and check your own writing. Do you use cliche adjectives? Replace them with a description involving a benefit instead. Are you not naming the product correctly? Do yourself a favor and check the spelling. And are you overloading or piling up useless details of various product features? Stop. When you stop making these three mistakes, your product descriptions will flourish and your web pages will enjoy higher conversion rates.

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