Internet Marketing - How To Use Three Kinds of Narration for Writing Product Descriptions That Sell

Most new internet marketers make the mistake of not knowing their options when it comes to the kinds of narration to use when writing product descriptions. So the affiliate products they are selling do not sell as well as they could, and they sometimes even need to get out of business altogether. If you haven't had much success converting the traffic that comes to your website into sales, read this article really carefully. It will show you the way to write your product descriptions using narrations that are probably more effective than the ones you are using right now. The three narrations that we'll cover here are: Third Person Narration, First Person Narration, and Second Person Narration. Let's go into more detail on each one of these.

Third person narration is the most common one for the newbies. You describe a product with by refering to it as a third person. You can enumerate each feature, go into somewhat detail and that is about it. Telling the absolute truth is of paramount importance. Do not make up any data. If you can't find them, leave them out.You will probably appear detached and cold and dry if you just use this. So in addition, switch to

First person narration. This enables you to get personally involved. Speak about your personal experience with the product. What was your first impression? Why did you like the product so much you decided to write about it? Explain what the product did for you. This not only brings you closer to the reader, but also creates more trust in what you are talking about.

After you have established believability and trust, it is time to use Second person narration. Here, you use terms like "you" and "yours" to bring the reader in direct contact with the product. You invite them to use the product and see the benefits directly at work. This is very powerful. You can have the reader feel like they are actually using and enjoying the product. You can even paint the image of the environment where the product is used to increase the completeness of the immersion.

By transitioning from the third person narration to the first person and lastly the second person narration, you will create a very attractive environment and increasingly elevate the readers level of involvement. Not only will the visitor stay on the page longer, they will also likely take the actions you suggest at the end of the page. Such as Buy Now or Click Here for More Information.

So there you have it. Now that you know how to use a variety of narration types, you can use them to your advantage. Go out and write your next product description using the formula presented. Then see how much fun you are having writing it. And then, see how attractive the page is and how high the click through rates will go.