In this article, we would like to go deep down in the world of Private Blog Networks (PBN). If you are a newbie and have no idea what is that PBN, then I assure you to give detailed knowledge of Private blog network, so stick in here and do not rush around.
Most of the SEO guys, and I am also included in that list, had been using PBN to rank the websites, as this is one of the safest methods to rank a website. I am not saying, this is white hate SEO, you should be careful while having a PBN. If Google caught you, you will be de-indexed in a while, and all the ranking will be demolished.
What is PBN (Private Blog Network)?
A private blog network is a network of those authority websites which are created by one person used to get backlinks to the money website for ranking that money website.
The money website is the only website which makes money, and you are doing all the fuss just for ranking money website.
The most basic structure of the PBN is, the websites are not connected to each other, that is the beauty of the PBN, this is the reasons Google find it very difficult to catch. And websites remain unrelated to each other.
Each of the individual website included in the PBN is not linked to each other, therefore natural links attained via having a secure PBN.
What happens if Google comes to know?
The only time Google is going to tell you what to do when you are running an online AdWords campaign. And if you do not know, Google earns about $40 billion per year from the ad campaigns what people run using Google AdWords.
And if Google comes to know, there is some Private Blog Network, and trying to manipulate the ranking, this is going to be very bad for you.
Because all of the websites will be de-indexed including the money site
How to use PBN to get ranking?
Though Google trying hard to exclude the links from ranking a website in SERP, he does not have any other better algorithm than that
Even after RankBrain and Hummingbird, there is no absolute solution how to rank and what should be the signals to rank a website, if links were to exclude from it.
What Google Matt Cutts has to say about backlinks
"It turns out that Backlinks, Even though there are some noises and certainly lots of spams, for the most part still a very big win in terms".
That is the quote from Google's Matt Cutts
What is the most difficult part and how Google cannot catch the private blog network?
I am going to put an example here to clear all the fuss what we got in here.
For example, in your city, there are campaigns. And the campaigns stand for the equal rights for the women's. And there is website launched to put that campaign online. And after some months or some days, the campaigns end. And just because, the campaigns ended there is no need for that domain, that domain went expired. Most of the companies use expired domain to create PBN network. So Domain Age is one of the big factors in developing a new network. Use domain age checker tool every time you purchase an expired domain.
Some SEO guys find the metrics of that domain worthy and purchase that.
And remove all the contents what was there before, started putting fresh content and also put the money website's link there. So, how would Google come to know that this domain is being used in PBN, and manipulating the Google algorithm. Obviously, Google will not come to know about this, and you can use this domain to get link juice to your money website.
Same in the row, if you would find 10-15 those domains, you can make a very nice private blog network.
Can put your website link there, and the ranking will be touching the high skies.
How to find Good metrics domain to create a PBN?
What are the Good metrics and how one can find the Good metrics domain to create a PBN?
These metrics in genuine, are not introduced by Google himself, Like Domain authority or DA is introduced by Moz, Trust flow or citation flow is introduced by the Majestic.
Google has nothing with the domain authority or page authority; he does not rely on some third party algorithms to rank a website. But, these metrics somehow helps us to know about the quality of the blog when it comes to technical terms.
DA measures the overall website authority, and if you want to purchase a domain to create a PBN, tries to find good metrics domain. PA measures how authoritative the single page of that website is, this is no completed closed by Moz and the official website is showing no data regarding PA.
Does CF measure the links between that domain and how powerful the links are?
Though, you can find sometimes a domain of DA 40+ with Good link profiles. But, I try to look Domain more than 10+ domain authority with clean link profiles. Link profiles or Citation flow is very important if the domains have some backlinks from a spam website, then the metrics of those domains are nothing for us. Do not buy that domain.
Is PBN is good for SEO in 2018?
Yes, PBN still Good for SEO even in 2018, as you are having links from natural website, no spammy websites and having no clear evidences that you are manipulating any Google algorithms. So, easily can use it, have some good domains, either scrap the domains yourself or hire some brokers who can scrap domains for you. So you have to create PBN of high authority websites. Search some expired domain and find website authority of those websites. Next step is to create your PBN network.
If you really want to know if it is safe to get links from PBN in 2018, my answer will be yes, but only when you have your own private blog network. Guest posting and PBN links are two different things, and people who provides guest posting, should check different metrics and can go to them. But, in Private Blog networks, others do not have any concern to you except for you money, so be careful of such people and fall into their traps.
As I have seen some guys giving 50 PBN links in just 5$ do not fall into them.
PBN is shortest and easiest method to rank your website, only if you do not put some other people website's link onto that. Only put your only website link, and do not use the same Email address to purchase the domain. And also use the separate hosting to put each website, the same hosting can make you caught red-handed. Your PBN website should be like a complete niche website, and if one looks onto them they should be looked like a complete website.
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