Key Pay-Per-Click Software for Efficient Paid Traffic Generation

Every integrated marketing agency employs pay-per-click techniques for reaching highly targeted audience via paid traffic generation. Apart from common search engine optimization services, an integrated PPC agency offers search advertising in major search engines at a client’s choice like Google, Yahoo! and Bing. Although SEO and PPC are considered to be costly, it is possible to manage these tasks just with free software. Such pay-per-click toolkits can be accessed when creating ad campaigns. This article deals with the most acclaimed pay-per-click toolkits which can be used by any integrated marketing agency.

Taking Google, Yahoo! and Bing as the key examples, we’ll run through their branded PPC tools and qualification programs to find out how a PPC agency can minimize expenses by using them. It’s noteworthy that all pay-per-click advertisements are eligible for showing only in the corresponding search engines, which means that for running PPC campaigns in Google your integrated marketing agency should employ the branded Google PPC toolkit – Google AdWords Editor. The same is with Yahoo!, where the system is called Yahoo! Search Marketing and one can use preformatted spreadsheets to manage ads, and adCenter Desktop with Microsoft Advertising. By the way, the latter tool can operate both in Yahoo! and Bing as the two PPC networks are now working as an alliance.

Besides being the largest revenue generator for its parental search engine, Google AdWords serves for pay-per-click, cost-per-thousand and site-targeted advertising. Any PPC agency can use its toolkit absolutely free of charge; it allows setting up pay-per-click campaigns, precise ROI tracking and account management. For an integrated marketing agency it’s especially beneficial as an opportunity to spare money for employee training, as Google provides training programs for acquiring individual certifications. Any PPC agency can also apply for the status of Google AdWords Certified Partner providing that this PPC agency meets necessary requirements (the example of such integrated marketing agency can be seen at http://www.imcredo.com/).

For creating and maintaining pay-per-click campaigns in Yahoo! there is Yahoo! Search Marketing where an integrated marketing agency can conduct search advertising on the similar terms as with Google AdWords. PPC agency specialists can also acquire individual qualifications with Microsoft adCenter where they need to pass certain exams to get the certification. PPC campaigns in Yahoo! can also be created with the help of Microsoft Advertising, as the latter provides the opportunity to combine both Bing and Yahoo! paid traffic channels.

Using the aforesaid free PPC toolkits it’s possible to save corporate budgets and lower your monthly spends on online marketing.