Overrating Uptime Guarantee In Web Hosting As A Marketing Strategy

In the business environment, competition is always a part of the game. It is through these competitive endeavors that consumers benefit from. Hosting providers enhance their business perspectives by promoting more unique capabilities to differentiate themselves from others in the industry. While other companies have certainly used the much touted unlimited bandwidth, server space and free domain registration, some have made claims on 100% uptime guarantee.

Is it possible for a 100% uptime to be provided? The minimum guarantee provided by most web hosting services is 99.9% due to server upgrades or unforeseen disasters. One hundred percent guarantee does not leave much room for the web host to make upgrades and suffer mistakes. Since nothing in this world comes perfect, 100%guarantee is just too much to hope for. A backup system would more likely be a better inducement for the consumers since this claim is closer to truth. Between the web host and the consumer, there is always a commitment and making unreliable guarantees are unwarranted even for the sake of competition.

Reliability is critical to the success of the web hosting industry. In addition to the bandwidth and server space that is provided, security is another aspect which much be given much attention. With the growing threats of cyber attacks, security has become one of the priority concerns. Will the data stored be protected against threats and attacks by cyber terrorism? Online shoppers have always been wary of transacting with business sites due to the prevalence of fraud and identity theft. When these situations occur, the credibility of the business is much affected hence reducing profitability.

Many web hosts are providing different features to derive more customers. A lot of these features and applications include SEO optimization, email marketing, link building and the use of software for development opportunities. This bundle of services can certainly be attractive packages especially for those who are technically competent to use the tools. While these claims are sometimes suspect, there are competitive pressures that make the web hosts run the different applications for their consumers.

In coping with competition in today’s economic crisis, web hosting needs to focus more on providing a guarantee towards the claims and promises. It is easy to run marketing strategies and promotions on the net, but living up to the expectations of the public is what should come to mind. It is only when the guarantees are met that web hosts differentiate themselves from all the rest in the industry.